Saxbys Coffee Worldwide(R) Standardizes Enterprise with MICROS e7
October 27 2008 - 8:00AM
PR Newswire (US)
COLUMBIA, Md., Oct. 27 /PRNewswire-FirstCall/ -- MICROS Systems,
Inc. (NASDAQ:MCRS), a leading provider of information technology
solutions for the hospitality industry, is pleased to announce that
Saxbys Coffee Worldwide, one of America's fastest growing
franchises, has named MICROS e7 the corporate standard, and has
begun deployment to all its locations including its 16 new
locations recently acquired through the acquisition of Bucks County
Coffee Company. The new solution includes MICROS e7 Point-of-Sale
(POS) running on MICROS Workstation 5 touch-screen terminals at the
shop level, and MICROS Enterprise Management Solution (EMS) at the
corporate level for enterprise-wide menu maintenance. Corporate and
franchise locations will also implement the MICROS iCare gift card
and loyalty solution to work with the Saxbys Coffee Go Card(R), as
well as the mymicros.net business intelligence solution. Currently,
there are 35 Saxbys Coffee locations in the United States and the
franchise is opening another 25 units in 2008. MICROS e7 provides
Saxbys Coffee Worldwide with solid POS functionality and advanced
features such as the MICROS Workstation 5 touch-screen terminal,
which runs on Windows(R) CE .NET, offering a lower total cost of
ownership over traditional PC workstations. Additionally, the menus
at all Saxbys locations will be controlled by MICROS EMS, allowing
the Saxbys corporate team to ensure brand and menu consistency
throughout the Saxbys franchise system. "A consistent, efficient
enterprise management solution is critical for the Saxbys franchise
system. Our ability to capture sales information and manage our
menu across the brand is fundamental to building value and growing
our customer base," said Nick Bayer, President and CEO, Saxbys
Coffee Worldwide. "MICROS EMS now provides us with the power to
efficiently and accurately manage menus across the country, saving
our system money in the process; this is a solution that serves
both the company and our franchise partners equally well." "We are
also impressed with the way MICROS iCare and mymicros.net allow us
to better understand our customers' preferences while allowing us
the capability to evaluate the success of our marketing campaigns,"
continued Bayer. "We now have the information necessary to make
timely and critical decisions about our business and marketing
strategy." "We are pleased to be selected by Saxbys Coffee
Worldwide as its exclusive POS partner for its store and corporate
level technology," stated Tom Moran, Executive Vice President,
MICROS Restaurant Sales and Strategies. "Our complete enterprise
solution enables Saxbys to leverage the information it needs to
manage its franchised coffee shops properly and help drive the
company's growth, while at the same time providing its franchisees
with tools to better manage their operations." About Saxbys Coffee
Saxbys Coffee Worldwide, a national specialty coffee franchise, is
built on the simple ambition to bring the gourmet coffee experience
to neighborhoods across the country. As a franchise business,
Saxbys is able to customize each shop to cater to local tastes,
preferences, and events to mirror the uniqueness of each community
it serves. With 50 locations now open, Saxbys is among the fastest
growing franchise companies in the United States. Saxbys is known
for its carefully crafted and consistent coffee and specialty
drinks at each location. Using only Grade 'A' Arabica coffee beans
from 30 different regions around the world, Saxbys roasts its
coffee in the Rocky Mountain climate of Denver, Colorado. The
mile-high altitude allows the company to roast at a lower
temperature in a proprietary open-air system, which creates an
extremely smooth and easy-drinking coffee. Premium loose leaf teas,
locally prepared pastries, and offerings such as Jet Tea smoothies
and Saxbys signature Frolatte!(R) round out the company's menu
offerings. For more information, visit
http://www.saxbyscoffee.com/. For franchise inquiries visit
http://www.saxbyscoffee.com/. About MICROS Systems, Inc. MICROS
Systems, Inc. provides enterprise applications for the hospitality
and retail industries worldwide. Over 310,000 MICROS systems are
currently installed in table and quick service restaurants, hotels,
motels, casinos, leisure and entertainment, and retail operations
in more than 130 countries, and on all seven continents. In
addition, MICROS provides property management systems, central
reservation and customer information solutions under the brand
MICROS-Fidelio for more than 25,000 hotels worldwide, as well as
point-of-sale, loss prevention, and cross-channel functionality
through its MICROS-Retail division for more than 90,000 retail
stores worldwide. MICROS stock is traded through NASDAQ under the
symbol MCRS. For more information on MICROS and its advanced
information technology solutions for the hospitality industry,
please contact Louise Casamento, Vice President of Marketing at
(443) 285-8144 or (866) 287-4736. You can also visit the MICROS
website at http://www.micros.com/ or send an email to . The MICROS
logo is a registered trademark of MICROS Systems, Inc. All other
product and brand names are the property of their respective
owners. DATASOURCE: MICROS Systems, Inc. CONTACT: Louise Casamento,
Vice President of Marketing, +1-443-285-8144 Web Site:
http://www.micros.com/ http://www.saxbyscoffee.com/
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