Hastings Entertainment and Fry Inc. Partner to Launch New Online Storefront
October 14 2008 - 10:00AM
PR Newswire (US)
New Web site will feature enhanced user discovery and checkout
process ANN ARBOR, Mich., Oct. 14 /PRNewswire/ -- Fry, Inc., a
wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ:MCRS) and
leading e-commerce solutions provider, today announced it has been
selected to design and develop a new e-commerce Web site for
Hastings Entertainment, Inc., a leading multimedia entertainment
retailer with a prodigious assortment of new and used books,
videos, music and games products. The newly designed site will
feature an enhanced customer experience with easier browsing and
buying capabilities on the site. Hastings Entertainment's online
storefront will be built using Fry's Open Commerce Platform(TM)
(OCP), an e-commerce solution that enables retailers to develop an
online store and create or expand their e-commerce business. With
OCP, the new Hastings Entertainment site will include flexible
merchandising and promotional tools such as cross sells and product
reviews. "Our goal is to offer customers the convenience of online
shopping and the service of a retail store," said Owen Marmaduke,
Director of ECommerce, of Hastings Entertainment. "With the new
Hastings Entertainment storefront, we want to offer a distinct
online shopping experience that could only come from the Hastings
brand and drive more user interaction with the site." The
relaunched site will provide a stronger connection between the in-
store and online customer experience with new checkout options for
customers who wish to place pre-orders for upcoming new products.
"Hastings Entertainment is a company with a strong track record in
the multimedia retail industry, and this is a great opportunity for
us to build its online brand awareness and online shopping
experience," said David Fry, President of Fry, Inc. "We're excited
to partner with Hastings Entertainment to grow its e-commerce site
as a leading destination for multimedia entertainment products."
About Hastings Founded in 1968, Hastings Entertainment, Inc. is a
leading multimedia entertainment retailer that combines the sale of
new and used books, videos, video games and CDs, as well as trends
merchandise, with the rental of videos and video games in a
superstore format. We currently operate 154 superstores, averaging
approximately 20,000 square feet, primarily in medium-sized markets
throughout the United States. About Fry, Inc. Fry, Inc., a wholly
owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of
the MICROS-Retail group, helps retailers and consumer goods
manufacturers optimize their direct-channel businesses by
identifying market opportunities and providing multi-channel
solutions. From strategy and marketing through design, development,
managed services and fulfillment, Fry provides both the strategic
expertise and technical solutions that yield real business results
for clients such as Crate and Barrel, Eddie Bauer, Godiva
Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One
of the industry's leading e-commerce solutions, Open Commerce
Platform(TM), was developed by Fry. With offices in Ann Arbor,
Chicago, New York and San Francisco, Fry has been designing and
developing e-commerce applications since 1994. For more
information, visit us at http://www.fry.com/. DATASOURCE: Fry, Inc.
CONTACT: Tim Wieland, +1-248-304-1414, , Airfoil Public Relations -
High Tech PR http://www.airfoilpr.com/ Web site:
http://www.fry.com/
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