SAN LUIS OBISPO, Calif.,
May 2, 2018 /PRNewswire/
-- MINDBODY (NASDAQ: MB), the leading technology platform
for the fitness, wellness and beauty services industries, and a
dynamic consumer wellness brand, announced today that an all new
version of the MINDBODY App has been released nationwide for both
Android and iOS. The new app makes it easier for people to explore
and book a wide variety of classes and appointments offered at the
time, place and price that best fit their lifestyle.
Since first launching the app in December
2015, MINDBODY has continued to increase its investment in
the company's consumer strategy and products, aiming to transform
its platform into the world's premier transaction-enabled
marketplace for fitness, wellness and beauty.
In 2017, 40 million consumers booked 600 million class and
appointment sessions through the MINDBODY platform, spending nearly
$10 billion on their personal
wellness. More than 130 million of those wellness sessions
were booked by consumers via MINDBODY's mobile apps, reflecting a
63% increase year over year in direct consumer engagement.
"The growth of our marketplace demonstrates how hungry people
are for an easier way to make wellness a part of their daily
lives," said Rick Stollmeyer,
MINDBODY CEO and co-founder. "We want to help them by minimizing
the barriers they encounter, whether that's time, place or price.
To do this, we're launching an even more significant and ongoing
investment in our consumer marketing programs and product
innovation that will take our marketplace to a whole new level. The
new MINDBODY App is just the beginning."
The MINDBODY App now gives people easier access to their
favorite studios, spas and salons with combined class lists,
improved appointment booking and easy-to-use filters. The app
also makes it easier to explore new workouts, manage a flexible
routine and gain access to an unparalleled variety of
activities.
"For many people, their decision to workout can be highly
influenced by their pocketbook, calendar and even mood," said
Doug Hecht, MINDBODY senior vice
president of consumer products. "The MINDBODY App has been
redesigned to deliver the right activity at the right time for the
right price – creating a more personalized experience for every
person and increasing the likelihood that they'll continue to make
fitness a part of their lifestyle."
For fitness and wellness providers, the MINDBODY App is designed
to bring them more customers, converting browsers into buyers and
filling open class and appointment spots through flexible pricing,
promoted introductory offers and an enhanced brand presence that
will help differentiate their offerings. MINDBODY also intends to
increase the exposure and expand the booking channels that feature
these listings outside of the app, via search engine and consumer
brand partnerships.
The new MINDBODY App is one of many innovations the company is
developing designed to connect fitness and wellness seekers to the
practitioners offering these services worldwide. The MINDBODY App
is free to download via the App Store and Google Play. For more
information, visit www.mindbody.io.
About MINDBODY
MINDBODY, Inc. (NASDAQ: MB) is the
leading technology platform for the fitness, wellness and beauty
services industries. Local entrepreneurs worldwide use MINDBODY's
integrated software and payments platform to run, market and build
their businesses. Consumers use MINDBODY to more easily find,
engage and transact with providers in their local communities. For
more information on how MINDBODY is helping people lead healthier,
happier lives by connecting the world to wellness, visit
mindbodyonline.com.
© 2018 MINDBODY, Inc. All rights reserved. MINDBODY,
FitMetrix, Frederick, the Enso logo, the Booker logo and Connecting
the World to Wellness are trademarks or registered trademarks of
MINDBODY, Inc. in the United
States and/or other countries. Other company and product
names may be trademarks of the respective companies with which they
are associated.
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SOURCE MINDBODY, Inc.