Mattel Films, Daniel Kaluuya’s 59% and Valparaiso Pictures Announce Plans to Bring “Barney” to the Big Screen
October 18 2019 - 9:00AM
Business Wire
- “Barney” marks the first collaboration between Mattel Films and
production companies 59% and Valparaiso Pictures
- Development project is the eighth live-action film Mattel Films
has announced since its creation one year ago
Mattel, Inc. (NASDAQ: MAT) and production companies 59% and
Valparaiso Pictures announced a partnership to develop a
live-action motion picture based on Barney, Mattel’s iconic
loveable, purple dinosaur.
Mattel Films will co-produce “Barney” alongside Academy
Award®-nominee Daniel Kaluuya (“Get Out,” “Black Panther”), Rowan
Riley and Amandla Crichlow at 59%, as well as Valparaiso's David
Carrico, Adam Paulsen and Bobby Hoppey. Kevin McKeon will also
shepherd the project for Mattel Films. “Barney” represents the
first partnership between the production companies and Mattel
Films.
“Working with Daniel Kaluuya will enable us to take a completely
new approach to ‘Barney’ that will surprise audiences and subvert
expectations,” said Robbie Brenner, Mattel Films. “The project will
speak to the nostalgia of the brand in a way that will resonate
with adults, while entertaining today’s kids.”
"Barney was a ubiquitous figure in many of our childhoods, then
he disappeared into the shadows, left misunderstood,” said Daniel
Kaluuya, 59%. “We're excited to explore this compelling modern-day
hero and see if his message of 'I love you, you love me' can stand
the test of time."
“Barney is a dinosaur from our imagination, and we can’t wait to
get ‘I love you, you love me’ stuck in heads everywhere, yet
again,” said David Carrico, Valparaiso Pictures.
“Barney” will join other Mattel Films projects in development,
including ones based on Barbie®, Hot Wheels®, Masters of the
Universe®, American Girl®, View Master®, Magic 8 Ball® and Major
Matt Mason®.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
About 59% Productions
59% is a newly formed production company founded by Academy
Award-nominated actor, writer and producer, Daniel Kaluuya, with a
first look deal at Paramount Players. 59% is striving to bridge the
gap between the next wave of storytellers and the studios. As an
actor, Kaluuya has chosen roles that defy stereotypes and subvert
expectations. The creatives behind 59% are applying the exact same
approach towards producing, championing fresh narrative styles and
perspectives. Kaluuya can next be seen in Universal’s upcoming film
QUEEN & SLIM of which he is also an executive producer.
About Valparaiso Pictures
With an eye towards projects that have the potential to shift
culture and reach wide audiences, Valparaiso Pictures is quickly
ramping up their production and development slate. They’re
currently in development on the Kumail Nanjiani led political
action comedy “No Glory” being written by Sam Bain, which they’re
producing with Adam McKay, Will Ferrell, and Chris Henchy. They
also recently premiered “The Sound of Silence” starring Peter
Sarsgaard and Rashida Jones that was acquired in competition at
Sundance 2019. Currently, they’re in production on “Pig” starring
Academy Award winner Nicolas Cage and “Hereditary‘s” Alex
Wolff.
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20191018005085/en/
Danit Marquardt VP, Corporate Communications +1 310 252 8904
Danit.Marquardt@Mattel.com
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