Starwood Downgraded to Neutral - Analyst Blog
March 06 2012 - 8:15AM
Zacks
We have recently downgraded our
rating on the shares of Starwood Hotels & Resorts
Worldwide Inc. (HOT) to Neutral from Outperform due to a
slowdown in 2012 RevPAR growth target in North America, weak EBITDA
projection as well as weakness in certain international
markets.
We were impressed with Starwood’s
outperformance in the recently concluded fourth quarter of 2011.
The strength of the namesake brand allows the company to charge a
premium for its hotel rooms. Moreover, the company is in a
steady expansion mode. Starwood has over half of its hotel
properties outside the U.S., an international exposure that not
many of its peers can boast of. Starwood will open 80 new hotels in
2012, with 75% of them being outside North America, primarily in
the faster growing Asia (60.0%). The company’s balance sheet also
remains in good shape.
However, although we believe that
Starwood is well positioned for the long term, we expect the
operating environment to weaken in the near term before improving.
In the developed markets, unemployment remains extremely high and
the pressure of public and private debt is mounting, leading to a
slower pace of recovery. Management expects lodging recovery in
North America to be slower in 2012 than 2011.
Exchange rate shifts will negatively
impact Starwood’s hotel business in 2012. EBITDA will be hurt by
approximately $7 million net of benefits from Euro hedge.
Additionally, there are several Starwood properties awaiting
renovations in 2012. Hence, 2012 renovations and the hotels sold in
2011 will adversely impact the company’s total owned EBITDA by $10
million.
To add to the worry, there is the
Eurozone debt crisis. RevPAR was flat in Europe in the fourth
quarter of 2011 due to the austerity measures and fragile economic
conditions in Europe. Management commented that softness in demand
will likely loom in future, despite the adoption of crucial
measures in resolving the crisis. Deceleration in European RevPAR
is a cause of concern given Starwood’s considerable exposure to
that region.
The other geographies are also not
in a very good shape. Unrest in Middle East and Africa as well as
the Korean Peninsula remains another area of apprehension. In
Japan, although occupancies recovered well from early 2011, revival
of average daily rate was still down compared to the pre-earthquake
level. In fact, China, Starwood’s one of the strongest hubs,
targets economic growth of 7.5% in 2012. It is the slowest rate
since 2004.
Moreover, we believe all the
positive attributes in the stock are reflected at the current
level. Hence, in light of the current state of industry
fundamentals, we recommend investors to remain on the
sidelines.
Starwood, which competes with the
likes of Marriott International Inc.
(MAR) and Wyndham Worldwide
Corporation (WYN), currently retains the Zacks #3 Rank
that translates into a short-term Hold rating.
STARWOOD HOTELS (HOT): Free Stock Analysis Report
MARRIOTT INTL-A (MAR): Free Stock Analysis Report
WYNDHAM WORLDWD (WYN): Free Stock Analysis Report
To read this article on Zacks.com click here.
Zacks Investment Research
Marriott (NASDAQ:MAR)
Historical Stock Chart
From May 2024 to Jun 2024
Marriott (NASDAQ:MAR)
Historical Stock Chart
From Jun 2023 to Jun 2024