SAN MATEO, Calif., May 21, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, today
announced it has been named the leader by SiriusDecisions in its
2014 SiriusView. This comprehensive report examined 17 offerings in
the marketing automation platform space including those from IBM,
Adobe, Salesforce and Oracle. The report awarded Marketo the
highest scores in features, user experience, enablement and
viability. Marketo is also considered a leader in vision and
deployment.
The company's new customer engagement platform, announced last
month at its annual Summit, was lauded for its intuitive interface,
ability to align the activities of sales and marketing functions
and enabling marketers to learn a new platform quickly in order to
build long-term, durable relationships with customers and thrive in
a rapidly changing world.
"We are seeing category leaders outpacing the competition in
terms of innovation. We're also witnessing category leaders develop
passionate communities of users," said Jay
Famico, technology practice director at SiriusDecisions.
"Category leaders build and maintain an ecosystem of users,
technology partners and service providers that is robust – offering
users a great deal of support, networking and shared best
practices."
Last month, Marketo also unveiled its new Real-Time
Personalization product. Marketo Real-Time Personalization plugs
into any marketing platform and helps marketers make a company's
website as personalized as its email communications, create
meaningful interactions with individuals and drive a 270 percent
increase in content consumption. The company will demo this product
at the 2014 SiriusDecisions Summit in Orlando this week and speak to Summit
attendees about the need for transformational marketing. Marketo
customers will also share how they use Marketo to drive next
generation programs that reach new audiences in unique and engaging
ways.
To learn more, stop by booth 27 at the 2014 SiriusDecisions
Summit in Orlando today or visit
www.marketo.com.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing
software for companies of all sizes to build and sustain engaging
customer relationships. Spanning today's digital, social, mobile
and offline channels, Marketo's® customer engagement platform
powers a set of breakthrough applications to help marketers tackle
all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers
who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing
partner to more than 3,000 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo Inc.