Marin Software Named a Strong Performer in B2B Advertising Solutions by Independent Research Firm
August 15 2022 - 4:20PM
Business Wire
Marin Software Incorporated (NASDAQ: MRIN), a leading provider
of digital marketing software for performance-driven advertisers
and agencies, announced today that it has been recognized as a
Strong Performer in the Forrester Research, Inc. August 2022
report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022.
The report evaluated 14 B2B Advertising Solutions providers
based on 28 criteria across their current offerings, strategies,
and market presence. Marin Software received the top score in the
B2B performance reporting criterion and also received the highest
possible score in the execution roadmap and market approach
criteria.
According to the report, “Marin Software’s execution roadmap and
market approach are superior and include the innovative use of
audience data to enable a variety of B2B advertising use cases from
e-commerce to ABM… Ad-level, performance-level, and ROI-level
reporting are also superior.”
“We are proud to be named as a Strong Performer in The Forrester
Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO,
Marin Software. “We are committed to delivering B2B advertisers
with the best solutions for analyzing, automating, and optimizing
their marketing campaigns and we are thrilled to be recognized in
the report.”
The self-serve MarinOne platform unifies industry leading
optimization tools with flexible reporting to help advertisers
maximize the impact and reach of their digital marketing investment
across paid search, social, and ecommerce channels.
Marin has been helping advertisers advance their digital
advertising campaigns for over 15 years and has managed over $40
billion in advertising spend for some of the world’s top
brands.
Access The Forrester Wave™: B2B Advertising Solutions, Q3 2022
here.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world’s largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco with offices worldwide, Marin
Software’s technology powers marketing campaigns around the globe.
For more information about Marin Software, please visit
www.marinsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220815005609/en/
Wesley MacLaggan Marketing, Marin Software (415) 399-2580
press@marinsoftware.com
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