SAN FRANCISCO, Oct. 9, 2018 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, is helping clients
navigate the transition to Google's parallel tracking. Parallel
tracking will be required for all Google Ads Search Network and
Shopping campaigns beginning on October
30, 2018—with the goal of helping landing pages load more
quickly, leading to increased conversions and improved ad
performance.
As an independent third party that optimizes search campaigns on
behalf of its clients, Marin Software will offer uninterrupted
conversion measurement as parallel tracking becomes required.
- URL Builder: Marin Software's URL Builder allows for
easy migration to parallel tracking. With Marin Software's
guidance, customers using Google Ads accounts will need to make
changes to their Final URL, Tracking URL and Final URL
Suffix fields.
- Enabling AMP Landing Pages: Parallel tracking eliminates
redirects that prevent AMP landing pages from achieving near
instant load times, substantially improving the user's experience
and therefore ad performance.
- Reduce Tracking Limitations of Redirects: Marin Software
offers seamless support for various link decoration and landing
page tracking systems, ensuring any redirects will continue to work
smoothly.
"At the end of the day, parallel tracking will improve the user
experience, especially on mobile pages," says Chris Lien, CEO of Marin Software. "We know that
53 percent of mobile website visits are abandoned if a site takes
longer than three seconds to load. Marin Software seeks to
facilitate a smooth transition for each of our customers running
campaigns on Google Ads, ultimately helping them to increase
conversions."
"By moving from a sequential to parallel tracking method, online
consumers can reach and engage with websites more quickly, reducing
wasted ad spend and increasing conversions for companies running
ads through Google," says Anurag
Agarwal, Google Vice President of Engineering. "Partnering
with Marin Software is key as we want to integrate their technology
with our new tool, ensuring tracking capabilities are
uninterrupted."
For more information about parallel tracking and how Marin
Software will guide its customers through the transition, please
register to attend the webinar titled Everything You Need to
Know About Google's Parallel Tracking on October 24th at 10 am
PT / 1 pm ET, co-hosted with
Google.
About Marin Software
Marin Software Incorporated's
(NASDAQ: MRIN) mission is to give advertisers the power to drive
higher efficiency and transparency in their paid marketing programs
that run on the world's largest publishers. Marin Software offers a
unified SaaS ad management platform for search, social, and
eCommerce advertising. We help digital marketers convert precise
audiences, improve financial performance, and make better
decisions. Headquartered in San
Francisco with offices worldwide, Marin Software's
technology powers marketing campaigns around the globe. For more
information about Marin Software, please visit:
www.marinsoftware.com.
Forward-Looking Statements
This press release contains
forward-looking statements that involve risks and uncertainties,
including, among other things, statements regarding Marin's
business and product capabilities. These forward-looking statements
are only predictions and may differ materially from actual results
due to a variety of factors including, but not limited to, our
ability to grow sales and marketing capabilities, retain and
attract personnel, develop and release new features, increasing
competition in our market, fluctuations in our operating results
and inability to forecast financial metrics, and other general
market, political, economic, and business conditions.
These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value, and effect as well as other risks
and uncertainties detailed in documents filed with the Securities
and Exchange Commission, including our most recent report on Form
10-K, recent reports on Form 10-Q, and current reports on Form 8-K
which Marin Software may file from time to time, all of which are
available free of charge at the SEC's website at www.sec.gov. Any
of these risks could cause actual results to differ materially from
expectations set forth in the forward-looking statements. All
forward-looking statements in this press release reflect Marin
Software's expectations as of October 9,
2018. Marin Software assumes no obligation to, and expressly
disclaims any obligation to update, any such forward-looking
statements after the date of this release.
Media Contacts
Wesley
MacLaggan
Marketing, Marin Software
(415) 399-2586
press@marinsoftware.com
Emily Adams
SHIFT Communications
(617) 779-1891
marinsoftware@shiftcomm.com
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SOURCE Marin Software