New Marin Software Guide on Dynamic Ads Shares Advanced Social Marketing Tactics
June 20 2017 - 9:00AM
Today, Marin Software Incorporated (NYSE:MRIN), a leading
provider of cross-channel, cross-device, enterprise marketing
software for advertisers and agencies, released a guide for digital
marketers on how to implement, use, and measure the success of
Dynamic Ads on Facebook. The document,
The Ultimate Guide
to Dynamic Ads on Facebook, is available for download on
the Marin website.
Facebook is on course to hit two billion monthly active users by
mid-2017. Its 2016 ad revenue was over $26 billion. Many marketers
are on Facebook, but not all of them are taking full advantage of
the platform for top-line revenue growth.
In its Ultimate Guide, Marin spells out the key benefits of
Dynamic Ads, coupled with step-by-step instructions for
implementing and refining Dynamic Ads campaigns to find new
customers, and cross-sell and upsell existing ones. It also offers
guidance on the best ways to assess Dynamic Ads campaign
effectiveness.
The Ultimate Guide includes sections addressing:
- How to find new customers and improve conversion rates
- Tips for cross-selling and upselling existing customers
- 3 retention-based KPIs marketers should use to measure
success
- Advanced Dynamic Ads pointers and insights
“As digital marketers, we understand how important it is so keep
up with groundbreaking innovations that change how we do business
and stay ahead—Dynamic Ads is such an innovation,” said Brett
Loney, Product Marketing Manager for Social at Marin Software. “By
laying out the particulars of this powerful ad type, we’re helping
marketers find new and better sources of revenue at a time when
competition is fiercer than ever.”
Resources
- The Ultimate Guide to Dynamic Ads on Facebook:
http://www.marinsoftware.com/resources/whitepapers/the-ultimate-guide-to-dynamic-ads-on-facebook
- Case Study—Building Trust in Social Advertising Through Dynamic
Ads:
http://www.marinsoftware.com/customers/case-studies/crazy-in-love-da-campaigns-on-facebook
About Marin SoftwareMarin Software
Incorporated’s (NYSE:MRIN) mission is to give advertisers the power
to drive higher efficiency, effectiveness, and transparency in
their paid marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, visit marinsoftware.com.
Media Contact
Maria Breaux
Corporate Communications, Marin Software
415-814-9952
press@marinsoftware.com
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