Brooks Brothers Selects Manhattan Active™ Omni to Elevate Global Omnichannel Commerce
October 04 2018 - 8:30AM
200 Year-Old Retail Icon Modernizes Supply Chain
to Improve Customer Experience
Brooks Brothers, the oldest clothing retailer in the U.S.,
selected Manhattan Associates Inc. (NASDAQ: MANH) to improve
contact center operations and deliver a seamless omnichannel
shopping experience for customers worldwide. New York-based Brooks
Brothers is deploying Manhattan Active Omni to fuel its “buy
anywhere, get anywhere” customer experience platform across its
full network of 300 retail locations.
Brooks Brothers selected Manhattan Active Omni,
which marries order management and store fulfillment applications
on a single platform, to deliver superior product fulfillment
across all channels. No matter how customers choose to shop, they
expect their purchase experience to be positive, quick, and
unified. The Manhattan Active Omni solution will provide Brooks
Brothers associates with a 360-degree view of customer information
and access to the company’s full network of inventory, enabling
them to deliver a truly seamless omnichannel experience.
“Brooks Brothers has been a leading provider of
apparel for 200 years, and we take great pride in both the quality
of our products and the customer experience we deliver,” said Todd
Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform
will enable us to increase the level of service we provide by
expanding our ‘buy anywhere, get anywhere’ offerings on a global
scale and significantly improve the customer journey across
channels. Working with Manhattan Associates will help us ensure
that all our customers enjoy the type of shopping experience they
desire, one that reflects the quality they have come to expect from
Brooks Brothers.”
A cloud-native, versionless and fully extensible
offering, Manhattan Active Omni is always current and able to
seamlessly scale to meet Brooks Brothers’ future needs. In addition
to fueling omnichannel growth, the platform will also help Brooks
Brothers scale its flourishing uniform business.
“Meeting the transformative demands of today’s
omnichannel shoppers is perhaps the most significant challenge
confronting modern retailers,” said Eddie Capel, president and CEO,
Manhattan Associates. “Manhattan Active Omni helps iconic brands,
like Brooks Brothers, remove boundaries across channels and capture
the network-wide insight they need to consistently deliver
high-level customer experience and maintain valuable brand
loyalty.”
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About Brooks
BrothersEstablished in 1818, Brooks Brothers was the first
to offer ready-to-wear clothing and has continued throughout
history with iconic product introductions including: seersucker,
madras, the non-iron shirt and the original button-down collar. Two
centuries later, Brooks Brothers is proud to uphold the same
traditions and values and to be the destination for ladies and
gentlemen from every generation. Since its founding 200 years ago
in New York, Brooks Brothers has become a legendary international
retailer while maintaining a steadfast commitment to exceptional
service, quality, style and value. For more information visit:
www.BrooksBrothers.com and on social media @BrooksBrothers.
About Manhattan
AssociatesManhattan Associates is a technology leader in
supply chain and omnichannel commerce. We unite information across
the enterprise, converging front-end sales with back-end supply
chain execution. Our software, platform technology and unmatched
experience help drive both top-line growth and bottom-line
profitability for our customers.
Manhattan Associates designs, builds and
delivers leading edge cloud and on-premises solutions so that
across the store, through your network or from your fulfillment
center, you are ready to reap the rewards of the omnichannel
marketplace. For more information, please visit www.manh.com.
Press Contact:Rick
FernandezManhattan
Associates
678-597-6988rfernandez@manh.com
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