WALTHAM, Mass., April 20, 2015 /PRNewswire/ -- Lionbridge
Technologies, Inc. (Nasdaq: LIOX) today announced a partnership
with inRiver to help customers more quickly, efficiently and
accurately manage global Web communications across the content
lifecycle, from creation and translation to publishing.
With the agreement, Lionbridge and inRiver have integrated
Lionbridge's cloud-based language automation platform with
inRiver's award-winning PIM (Product Information Management)
software. The integration gives international customers a seamless,
highly-automated platform to manage the linguistic and technical
requirements of Web content globally.
"Our partnership with inRiver (PIM) enables global enterprises
to create, manage and optimize product information simultaneously
for local markets worldwide," said Rich
Tobin, SVP Worldwide Operations at Lionbridge. "By
integrating inRiver with Lionbridge's efficient language automation
platforms, we can expedite and simplify our clients' global
content creation, translation and publishing processes while
accelerating their time to market by up to 50 percent."
As the market leader in translation, Lionbridge has decades of
experience working with global organizations to address the
challenges to global content management, including branded
marketing content, product information, websites and more.
inRiver is a market leader in Product Information Management
(PIM) platforms for efficiently controlling the product flow.
The integration of Lionbridge's proven language automation platform
with inRiver's PIM platform enables enterprises to make translation
a seamless process within their product information management
processes.
"We have since the inception of inRiver worked according to the
thesis that global business is local. Companies are in the global
market now - but in the fierce global competition, speaking the
same language as your customer is more critical than ever
before. The partnership with Lionbridge enables us to offer
our global customer and partners the ability to localize their
product offering for all their customer touch points for all
markets," said Niclas Mollin, CEO
and President at inRiver.
"In order to execute an effective global marketing strategy,
localization integration is paramount to achieving an engaging
customer experience. In our market we need to be agile and be
able to quickly adapt to market demands. It was great to find
a partner in Lionbridge that enable us to truly optimize
cross-border market launches in a fast and cost-efficient way" said
Patrik Back CFO at global retailer Hooks, a shared customer of
Lionbridge and inRiver.
About Lionbridge
Lionbridge enables more than 800 world-leading brands to increase
international market share, speed adoption of products and
effectively engage their customers in local markets worldwide.
Using our innovative cloud technology platforms and our global
crowd of more than 100,000 professional cloud workers, we provide
translation, online marketing, global content management and
application testing solutions that ensure global brand consistency,
local relevancy and technical usability across all touch points of
the customer lifecycle. Based in Waltham,
Mass., Lionbridge maintains solution centers in 26
countries. To learn more, visit http://www.lionbridge.com.
About inRiver
inRiver is the market leader for simplifying Product Information
Management (PIM) - by putting the power in the hands of the user,
we enable multi-channel commerce professionals to visually manage
their product information. inRiver is easy to use and can be
quickly implemented, radically facilitating the creation,
maintenance, and distribution of product information to multiple
sales channels in multiple languages. More than 180 customers
representing 750 brands worldwide rely on inRiver's PIM platform
for efficiently controlling the product flow for their globally
recognized brands. Read more on www.inriver.com
Contacts:
Sara Buda
Lionbridge Technologies
sara.buda@lionbridge.com
978-964-1404
Jessica Branco
Matter Communications for Matter
jbranco@matternow.com
401-649-4259
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lionbridge-and-inriver-partner-to-streamline-global-web-content-300068384.html
SOURCE Lionbridge Technologies, Inc.