Cheez Ball Fans Rejoice - PLANTERS Announces Cheez Balls Are Here to Stay
August 20 2019 - 9:00AM
Business Wire
To celebrate, MR. PEANUT is giving fans a
chance to win Cheez Ball Cheez Powder Shakers to turn any food into
a Cheez Ball
Fans went nuts last year for the limited-time return of their
favorite neon orange ’90s snack — PLANTERS Cheez Balls. Now,
there’s even more reason to love this uniquely cheezy treat:
PLANTERS Cheez Balls are here to stay.
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the full release here:
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Cheez Balls and Cheez Powder (Photo:
Business Wire)
To celebrate everyone’s love for the cheeziest snack around, MR.
PEANUT is giving fans one of their favorite parts of Cheez Balls –
shakers filled with three cheezy ounces of Cheez Balls Cheez
Powder. Cheez Ball lovers can now turn any food into a Cheez Ball
with the delicious Cheez Powder they know and love.
Fans who want their own Cheez Balls Cheez Powder can comment or
tweet @MRPEANUT with food they’d top with Cheez Powder using
#CheezBallContest from Tuesday, August 20 to Sunday, September 1.
350 lucky Cheez Ball fans will score their very own limited-edition
shakers of Cheez Powder to bring that beloved taste to any food.
It’s crunch time, so fans should enter now for the chance to score
their own cheezy goodness!
The cheezy fun doesn’t stop there – Cheez Ball-loving New
Yorkers will have the opportunity to try a never-before-tasted
Cheez Powder-filled menu. MR. PEANUT is teaming up with food truck
Made from Scratch and collaborating with chef and restaurateur
Richard Blais, to incorporate Cheez Powder into the menu – from Mac
& Cheez Powder Poppers to Gooey Gouda Grilled Cheez. If fans
want another layer of cheez goodness, they’ll be able to grind
Cheez Balls to top their cheezy food. Cheez fans will have the
chance to get their hands on their own can of Cheez Balls and Cheez
Ball-inspired menu items, as well as meet MR. PEANUT and see the
NUTmobile, on August 21 from 11 a.m. to 7 p.m. ET at Astor Place in
New York City.
“After seeing fans’ excitement last year when Cheez Balls
returned, we knew we had to find a way for Cheez Balls to stay,”
said Samantha Hess, brand manager for PLANTERS. “To celebrate Cheez
Balls being back, we’re giving fans more of the iconic flavor
they’re obsessed with so they can enjoy the cheezy flavor on any
food.”
After impassioned fans begged for Cheez Balls to return,
PLANTERS brought them back for a limited time in 2018 before
officially making them a shelf staple. Cheez Balls are available in
2.75-ounce canisters and sold for a suggested retail price of $2.49
in grocery stores nationwide and online.
For more information on Cheez Balls or other PLANTERS products,
visit Planters.com and follow MR. PEANUT on Facebook at
Facebook.com/MrPeanut or on Twitter at @MrPeanut.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190820005077/en/
Lynne Galia Kraft Heinz
847-646-4396 lynne.galia@kraftheinz.com
Taylor Higgins ICF Next
312-577-1773 taylor.higgins@icfnext.com
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