NEW YORK, Sept. 7, 2011 /PRNewswire/ -- Iconix Brand Group,
Inc. (Nasdaq: ICON; "Iconix" or the "Company") announced today its
Rampage® brand's new Fall 2011 multi-media marketing campaign with
international supermodel and 2011 Sports Illustrated
Swimsuit cover girl, Irina Shayk. This marks Shayk's first
season as the face of the contemporary brand.
(Photo: http://photos.prnewswire.com/prnh/20110907/NY63526 )
Irina Shayk commented, "I was very excited to shoot this
campaign because such iconic supermodels have worked with Rampage
before me such as Bar Refaeli and Gisele Bunchen." Shayk
added, "Rampage's fall collection is beautiful and sexy – it has
everything you need to transition your outfit from day to
night."
Dari Marder, Chief Marketing Officer, Iconix Brand Group
commented, "We are very excited to be working with Irina Shayk for
our Fall campaign. She defines the Rampage woman which is sexy and
sophisticated. She has the ability to look effortlessly glamorous
which is portrayed in the new campaign."
The Rampage campaign was shot in New
York City by famed fashion photographer Gilles Bensimon. Shayk poses glamorously
in Rampage intimates, clothing and accessories.
The new campaign will debut during New York Fashion Week in
Fashion Week Daily and in fall issues of fashion,
entertainment and lifestyle magazines such as Cosmopolitan
and People StyleWatch. It will also be featured on
outdoor advertising, in store collateral and online at
www.rampage.com.
Rampage is sold at better department stores nationwide. Follow
on Twitter @Rampagestyle and become a fan at
www.facebook.com/rampage
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R),
DANSKIN (R) ROCA WEAR (R), CANNON
(R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R),
ZOO YORK (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC
ECKO (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The
Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution
from the luxury market to the mass market in both the U.S. and
worldwide. Through its in-house business development,
merchandising, advertising and public relations departments Iconix
manages its brands to drive greater consumer awareness and
equity.
Contact:
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Anny Shames
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Public Relations
Director
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Iconix Brand Group,
Inc.
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212-730-0030
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ashames@iconixbrand.com
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SOURCE Iconix Brand Group, Inc.