FSCI Fisher Communications, Inc. (MM)

Fisher Communications, Inc. (NASDAQ: FSCI), a leader in local media innovation, today announced that Colleen B. Brown, the Company's President and Chief Executive Officer, is one of the six recipients of Broadcasting & Cable's ("B&C") 2011 Technology Leadership Award. The winners will be honored at an awards reception that B&C is hosting on Monday, April 11th as part of the National Association of Broadcasters' Convention in Las Vegas.

"We are thrilled to announce the 14th Annual Technology Leadership Honorees for 2011," said Louis Hillelson, Vice President/Group Publisher of Broadcasting & Cable. "These awards pay tribute to technology leaders who have displayed innovation, imagination and achievement. Colleen is one of the true leaders in our industry and this award is in recognition of her contributions in reshaping how broadcasters think about content distribution in today's ever-changing environment, while leveraging technology to establish cutting-edge delivery platforms that have strengthened the relationship between local stations, their audiences and advertising partners."

"I am honored to receive this prestigious award, which reflects Fisher's commitment to combine the power of traditional broadcast with technological innovation to redefine how we are serving our communities in this increasingly fragmented environment," said Ms. Brown. "Through our Broadcast to Broadband initiative, we have successfully developed a series of innovative digital platforms to better distribute real-time content to our audiences, promote authentic engagement and connect advertisers with their customers."

Under Ms. Brown's leadership, Fisher was one of the first regional broadcasters to embrace the disruptive nature of technology and establish new multi-platform solutions enabling its stations to better serve the changing content needs of its viewers and listeners. In addition to meeting the increased demand for more personalized, on-the-go content, Fisher's digital solutions have enabled the Company to diversify its revenue streams by more effectively competing for a larger share of the local advertising spend.

Fisher's suite of new media platforms includes:

• A robust network of 125 hyper-local neighborhood websites in five markets that have attracted nearly 2,300 new advertisers to the Company. Through its hyper-local websites, Fisher's stations are providing more localized content and facilitating community dialogue and engagement, as well as providing a cost-effective advertising model for local businesses.
• Buzz Brands, a nationwide locally integrated multiplatform content and advertising solution to help broadcasters enhance and monetize their digital portfolios. The first lifestyle vertical under Buzz Brands is Galtime.com, which is now available in 134 markets across the country, including CW Plus' 110 stations.

Ms. Brown is also active in several industry organizations that are aggressively leveraging technology to expand the reach of broadcasters, including serving as the President of the Mobile500 Alliance, an inclusive group of broadcast companies who are at the forefront of the effort to bring Mobile Digital Television products to consumers.

The other honorees are: Chris Cookson, President of Sony Pictures Technologies; Michael Koetter, VP of News Technology Planning and Development, CNN Broadcast Engineering and Systems Technology; James Ocon, VP of Technology, Gray Television Group Inc.; Angie Simmons, EVP of Multichannel Platforms, QVC; and Jerry Steinberg, SVP of Field Operations, Fox Sports.

About Fisher Communications, Inc.

Fisher Communications (FSCI) is an innovative local media company with television, radio, internet and mobile operations throughout the western United States. Fisher operates 20 television stations, which include network affiliations with ABC, CBS, FOX, Univision and CW that reach 3.5% of U.S. television households, and 10 radio stations targeting a full range of audience demographics. Fisher Interactive produces more than 125 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses. The Company is headquartered at Fisher Plaza, a 300,000 square foot media, telecommunications and data center facility in Seattle, WA. More information about Fisher Communications, Inc. is available at www.fsci.com.

Contacts: Sard Verbinnen & Co Ron Low / David Isaacs (415) 618-8750