Smokey Bones Announces Partnership with Celebrity Chef Robert Irvine
October 31 2023 - 9:00AM
Smokey Bones today announces that world-class culinary personality
and philanthropist, Chef Robert Irvine, will join the Masters of
Meat to introduce a limited-time menu,
Robert’s
Ribfeast, starting on October 31, 2023. Fans are asked to
bring their appetites to try this delicious new menu, which will
benefit the Robert Irvine Foundation, dedicated to transforming the
lives of service members, veterans, first responders and their
families. Smokey Bones has committed to donate 10 percent of sales
from “Robert’s Ribfeast” promotion, up to $100,000.
As a Smokey Bones fan and loyalist, particularly
of its award-winning ribs, Chef Irvine is working with the brand to
share good food with guests while supporting and showing
appreciation for the country’s military and veterans. Robert’s
Ribfeast includes:
- Robert’s Ribfeast for One
($19.99): A half-rack of Smokey Bones’ signature
house-smoked St. Louis ribs, two sides, a piece of garlic bread,
and choice of appetizer or dessert.
- Ribfeast for Two
($29.99): A full rack of St. Louis ribs, four sides, two
pieces of garlic bread, and choice of appetizer or dessert.
“We are honored to partner with Chef Irvine, who
shares our appreciation for not only our ribs but also for our
active-duty military and veterans,” said Cole Robillard, Chief
Marketing Officer at Smokey Bones. “Chef Irvine is a frequent guest
at Smokey Bones and a natural fit for our brand as he has made a
significant impact on both the restaurant industry and military
community. We are excited to not only offer guests a terrific deal
on his favorite meal, but to bring our communities together to
support this important cause.”
Chef Irvine is an acclaimed chef, entrepreneur,
and longtime philanthropic supporter of America’s military. He’s
also the host of Food Network’s hit show “Restaurant: Impossible,”
where he gives struggling restaurateurs a second chance to turn
their lives and businesses around.
“We are thankful for the generosity of Smokey
Bones in their efforts to support the Robert Irvine Foundation,”
said Chef Irvine. “These funds will go towards our Food, Wellness,
Community, and Financial-Support programs which impact thousands of
service members, veterans and their families. We look forward to
kicking off this partnership with the Masters of Meat in supporting
America’s heroes.”
Robert’s Ribfeast will be available at all
Smokey Bones locations until January 1, 2024, while supplies
last.
Smokey Bones is available for dine-in and online
orders for pick-up, as well as delivery
on SmokeyBones.com. To make a reservation at your nearest location, visit https://reservations.getwisely.com/location-search/reservations?g=smokey-bones.
About FAT (Fresh. Authentic. Tasty.)
Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and
polished casual dining concepts around the world. The Company
currently owns 18 restaurant brands: Round Table Pizza, Fatburger,
Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great
American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Smokey
Bones, Native Grill & Wings, Yalla Mediterranean and Ponderosa
and Bonanza Steakhouses, and franchises and owns over 2,300 units
worldwide. For more information on FAT Brands, please
visit www.fatbrands.com.
About Smokey Bones
The ‘Masters of Meat,’ Smokey Bones is a
full-service restaurant delivering great barbecue,
award-winning ribs, crave-worthy
cocktails and memorable moments in 61 locations
across 16 states. Smokey Bones serves lunch, dinner, and late night
every day. Smokey Bones also has a full bar featuring a variety of
bourbons and whiskeys; a selection of domestic, import and local
craft beers; and signature, handcrafted cocktails. Smokey Bones
offers a 10 percent discount to active duty and veterans with
ID.
About the Robert Irvine
Foundation
The Robert Irvine Foundation was established by
chef, entrepreneur and TV personality Robert Irvine. The Robert
Irvine Foundation supports and strengthens the physical and
mental well-being of our service members, veterans, first
responders, and their families. They provide these heroes with
life-changing opportunities that unlock the potential in their
personal and professional lives through food, wellness, community,
and financial support. For more information, please visit:
www.robertirvinefoundation.org.
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Media Contact:Kaitlyn
Ianirokaitlyn@inklinkmarketing.com305-631-2283
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