Esquire Financial Holdings, Inc. Expands Collaboration with Salesforce to Drive Business Growth
May 03 2023 - 8:00AM
Business Wire
Esquire Bank aims to enhance client
communications with AI-driven automation and real-time
personalization
Salesforce (NYSE: CRM), the global leader in CRM, today
announced that Esquire Financial Holdings, Inc. (NASDAQ: ESQ) (the
“Company”), the holding company for Esquire Bank, National
Association (collectively “Esquire”), has expanded its use of
Salesforce technology to more effectively power its
hyper-personalized sales and marketing initiatives aimed at law
firms nationally.
Esquire is a digital-first, branchless bank, which means that it
has to nurture and build client relationships nationally across
digital channels using targeted or account-based marketing (“ABM”)
campaigns. Esquire relies primarily on technology to virtually
power customer and prospect engagements. Now, through its expanded
work with Salesforce, Esquire will leverage artificial
intelligence, advanced data analytics, and personalization features
to deliver real-time and relevant thought leadership content and
experiences to customers and prospects.
“As a client-centric, technology-focused bank, our continued
investment in Salesforce technology plays an essential role in
reaching our target market, as well as our future success,” said
Andrew C. Sagliocca, CEO and President of Esquire. “We meet our
target clients on their terms and timeframe, in the digital
channels and with the content that helps them achieve their
business goals, not in traditional branches during traditional bank
hours.”
Esquire initially implemented Salesforce technology, including
Marketing Cloud, to more effectively reach prospective customers
nationally. Prior to implementing Marketing Cloud, Esquire’s
outreach to prospective law firms was through traditional sales
channels – primarily state bar association events and referrals.
After only two years of using Marketing Cloud, Esquire now
generates more than 50% of its law firm leads from digital
marketing initiatives.
In addition to Marketing Cloud, Esquire leverages the power of
additional Salesforce technology, including Tableau and Sales
Cloud.
“Salesforce’s AI capabilities help determine the next-best
communications while showing the most relevant content to the right
people at the right time,” said Kyall Mai, SVP and Chief Innovation
Officer at Esquire. “Putting world-class content together with
next-generation artificial intelligence will help position Esquire
for continued long-term success.”
Esquire was recently honored by Demand Gen Report for the Best
ABM Campaign at the 12th Annual Killer Content Awards (the Finny
Awards). The winning campaign, co-developed with Esquire’s B2B
marketing agency partner, Park & Battery, was honored as part
of the 2023 B2B Marketing Exchange conference in Scottsdale,
Arizona.
“Being the first financial institution to receive this award is
a great honor for Esquire and a testament to the possibilities that
exist when a digital-first strategy is combined with the right
technology platform and a customer-centric approach to the sales
process,” continued Mai. “By integrating our marketing technology
and our expanding library of topical, customer-centric content,
we’ve armed law firms nationally with laser-guided content. We
believe Esquire is only scratching the surface thanks to our
expanded engagement with Salesforce.”
“In today’s digital-first world, customers expect more relevant
experiences from companies across every touchpoint,” said Bobby
Jania, Senior Vice President, Marketing Cloud at Salesforce.
“Salesforce helps Esquire use artificial intelligence and data to
connect with customers in a whole new way and become a customer
company by making every moment more personal, valuable, and
memorable.”
Learn more about how companies are leveraging data to drive
transformation at Salesforce’s World Tour NYC on May 4.
More information:
- Read more Salesforce customer success stories here
- Learn about the future of business with AI + Data + CRM
here
- Learn more about Marketing Cloud, Sales Cloud, and Tableau
About Esquire Financial Holdings, Inc.
Esquire Financial Holdings, Inc. is a financial holding company
headquartered in Jericho, New York, with one branch office in
Jericho, New York and an administrative office in Boca Raton,
Florida. Its wholly owned subsidiary, Esquire Bank, National
Association, is a full-service commercial bank dedicated to serving
the financial needs of the legal industry and small businesses
nationally, as well as commercial and retail customers in the New
York metropolitan area. The bank offers tailored products and
solutions to the legal community and their clients as well as
dynamic and flexible payment processing solutions to small business
owners. For more information, visit www.esquirebank.com.
About Salesforce
Salesforce empowers companies of every size and industry to
connect with their customers in a whole new way with the power of
AI, data and CRM. For more information about Salesforce (NYSE:
CRM), visit: www.salesforce.com.
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Caylah Novak pr@salesforce.com
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