THE STRATEGIC PARTNERSHIP WILL SEE LEADING
FOOD AND BEVERAGE BRANDS PEPSI, GATORADE, AND LAY'S COLLABORATE
WITH EA SPORTS TO DELIVER ENTERTAINMENT EXPERIENCES CENTERED AROUND
THE NEW EA SPORTS FC GAME.
NEW
YORK, July 11, 2023 /PRNewswire/ -- Today,
PepsiCo® has announced a new multi-year global partnership
with EA SPORTS making three of its flagship brands -
Pepsi, Gatorade, and Lay's - proud new
partners of the hotly-anticipated football gaming property, EA
SPORTS FC.
Through this partnership, which is born out of a mutual ambition
to shape the future of football fandom, PepsiCo is proud to
champion and support EA SPORTS FC. The strategic agreement will see
both parties collaborate to deliver gaming experiences that create
moments of joy for modern football fans, and it allows PepsiCo to
further develop its rich heritage within the football entertainment
space, forming part of its overarching business strategy to deliver
engaging fan experiences and activities that unite the realms of
football, music, and gaming.
Global ambassadors from PepsiCo's lucrative roster of football
talents - such as Vini Jr (Brazil
and Real Madrid) and Leah Williamson
(England and Arsenal) - and
will feature in forthcoming activations, including entertainment
crossovers, in-game integrations, and on-pack promotions that will
grant fans access to exclusive experiences and must-have in-game
rewards. The partnership will also provide a platform to further
collaborate on existing PepsiCo initiatives, encouraging
participation in football and gender equality in the sport.
Adam Warner, Head of Global
Sports and Partnerships at PepsiCo, commented: "EA SPORTS is an
iconic brand in the realm of football and has revolutionized fan
engagement. With PepsiCo's history and extensive involvement in
football and entertainment, our brands are uniquely positioned to
push the boundaries of football fandom. This partnership
enables us to reach football fans and communities worldwide, and to
provide them with experiences that elevate their connection to the
beautiful game."
David Jackson, Vice President
of Brand at EA Sports FC, added: "For years, PepsiCo's brands
have been delivering memorable moments for football fans, and we're
energised to incorporate that rich heritage into our own
experiences as we set forth on this remarkable journey with EA
SPORTS FC. We're proud to partner with PepsiCo to create more
unmissable experiences that will undoubtedly captivate fans of the
World's Game."
With an illustrious track record of working with prominent names
and entities in sports and entertainment, PepsiCo boasts a rich
history in football, making it the ideal food and beverage partner
for the exciting new EA SPORTS FC brand. More information and
activities will be revealed soon; fans can stay updated and join
the conversation by following PepsiCo on Instagram and
Twitter.
FOR MORE INFORMATION,
CONTACT:
pepsicomediarelations@pepsico.com
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than
200 countries and territories around the world. PepsiCo
generated more than $86 billion in
net revenue in 2022, driven by a complimentary beverage and
convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for the planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
About Electronic Arts
Electronic Arts
(NASDAQ: EA) is a global leader in
digital interactive entertainment. The Company develops and
delivers games, content and online services for Internet-connected
consoles, mobile devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately
$7.4 billion. Headquartered in
Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex
Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks
of Electronic Arts Inc. John Madden,
NFL, FIFA and F1 are the property of their respective owners and
used with permission.
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SOURCE PepsiCo