DISH Launches New Marketing Campaign; Featuring Voice of Award-Winning Actress Rebel Wilson as Hopper the Kangaroo
March 17 2014 - 8:00AM
Business Wire
- DISH’s Hopper the Kangaroo makes debut
during 2014 NCAA Tournament
- DISH celebrates campaign launch with
“Bracket Breaks;” encourages employees to enjoy March Hoops on TVs
and through DISH Anywhere™ while at work
- 2013 NCAA Tournament streaming
increased 158 percent over 2012**
DISH (NASDAQ: DISH) today announced the launch of its new
multimillion-dollar marketing campaign featuring Hollywood
celebrity, Rebel Wilson, as the voice of its new animation, Hopper
the Kangaroo.
Hopper the Kangaroo with foam finger
(Photo: Business Wire)
The inaugural television spot features Hopper the Kangaroo,
secretly watching college basketball at work using DISH Anywhere™
on her tablet. Before her boss catches her watching, she quickly
“pouches” away her device, similar to what countless Americans do
throughout the March hoops tournaments. View the new TV commercial
at DISH’s Official YouTube Channel.
“Technology companies regularly struggle at forming an emotional
connection with consumers. Our new animated Hopper, featuring Rebel
Wilson’s voice, makes for a character that’s highly engaging,” said
James Moorhead, DISH chief marketing officer. “DISH is the only
company that delivers consumers all their live and recorded TV
anywhere. It is simply the best mobile video experience in the
world, and our new campaign showcases our technology to consumers
in an easily relatable way.”
DISH introduces “Bracket Breaks”
To celebrate the new national marketing campaign, and embrace
the March hoops madness, DISH also introduced “Bracket Breaks” for
its employees. Intended for employees to use DISH Anywhere to enjoy
tournament games on their devices while at work, Bracket Breaks
lets employees watch the games without having to “pouch” it like
Hopper in the TV advertisement.
Taking a Bracket Break to watch college basketball games on
mobile devices is becoming increasingly popular. According to
Turner Sports data from last year’s tournament, there were
approximately 45 million video streams through its first two
weekends in 2013, which represents a 158 percent increase over
2012’s numbers.
“Every year people talk about productivity loss at work during
the NCAA tournament. With the prevalence of mobile devices, it is
easier to follow along than ever before,” said Joseph P. Clayton,
DISH chief executive officer and president. “At DISH, we are
embracing the madness, and we are encouraging employees to take
Bracket Breaks. By using DISH Anywhere, they can watch games, and
show their love for college basketball without having to cover it
up. I will be right there with them.”
Throughout the tournaments, employees will be encouraged to
ditch the secrecy and to take Bracket Breaks, using DISH mobile
apps. And to ensure that none of the hoops action will be missed,
at headquarters, DISH has supplemented its corporate Wi-Fi network
to support all of the employees’ bandwidth needs when watching via
DISH Anywhere. To view the video of the internal employee
announcement, visit http://about.dish.com/multimedia-gallery and
click on the “Videos” tab.
DISH enhances NCAA Tournament viewing experience
The action does not stop with the employees at DISH. DISH Hopper
customers can make the most of their tournament viewing experience
using DISH Anywhere, the all-new Hop View, BracketView, Game Finder
and DISH Explorer.
- DISH Anywhere gives DISH
subscribers the power to watch their live and recorded TV from a
computer, phone or tablet.
- Hop View brings games airing on
various channels together on one screen.
- BracketView displays games in
recognizable bracket format, noting scores and giving viewers the
ability to check stats, record and view games in progress
- Game Finder is customizable to
feature favorite sports and teams. It also allows viewers to
tune-in, record or view stats on games of interest; this includes
Thuuz excitement ratings to find the best games at any given
time.
- DISH Explorer, the second screen
iPad app, includes a “NCAA Tournament” tab on the Top Sports
screen, allowing users to quickly see upcoming games, times and
channels. It is easy to set recordings and even join social
conversations on Twitter about the tournament.
For a full run down on the features please visit DISH
Frequency.
**2013 NCAA Tournament streaming data referenced from Turner
Sports.**
About DISH
DISH Network Corporation (NASDAQ: DISH), through its subsidiary
DISH Network L.L.C., provides approximately 14.057 million
satellite TV customers, as of Dec. 31, 2013, with the highest
quality programming and technology with the most choices at the
best value. Subscribers enjoy a high definition line-up with more
than 200 national HD channels, the most international channels, and
award-winning HD and DVR technology. DISH Network Corporation is a
Fortune 200 company. Visit www.dish.com.
Photos/Multimedia
GalleryAvailable: http://about.dish.com/multimedia-gallery
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140317005495/en/
DISH Network CorporationJohn Tagle,
303-723-3348john.tagle@dish.com
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