The Unified Identity Simplifies Offering and
Boosts Cross-Channel Approach
AUSTIN,
Texas, July 13, 2022 /PRNewswire/ -- Digital
Turbine (NASDAQ: APPS), today unveiled a bold and unified
corporate brand and a single strategic purpose for its clients and
partners —to power more connections, with more consumers, in more
ways, across more devices.
The new brand identity reflects an important milestone in the
integration of last year's acquisitions of Fyber, AdColony and
Appreciate, combining talented teams as well as market-leading
technology and business assets in order to create Digital Turbine's
end-to-end mobile growth platform.
"Our new unified identity is the culmination of several years of
strategic innovation and acquisition that has resulted in strong,
profitable growth," said Bill Stone,
CEO of Digital Turbine, "Bringing all of our companies together
under one brand reflects our ongoing commitment to expand the value
that we deliver to our partners, making it simple for them to use
more of our products to drive meaningful business growth."
Digital Turbine's new brand identity is extended to its suite of
mobile growth solutions, covering On-Device experiences, app
mediation, ad monetization, user acquisition, and brand
awareness.
"We've seen incredible success for customers adopting our full
offering. For example, Accuweather is one of many leveraging our
platform across app distribution, audience development and in-app
monetization to achieve even greater growth," said Itai Cohen, SVP Marketing and Strategy, "We've
made great progress over the past year in integrating multiple
companies under one roof, and with this change, we've made it
easier for our clients to understand who we are, what we do, and
how we can help them achieve their growth goals."
Developed in collaboration with globally-recognized design firm
Pentagram and Purpose Worldwide, Digital Turbine's new brand is now
rolling out across regions and will be reflected across all
external touch points, including its products, websites, social
media accounts, and sales and marketing materials.
To learn more about Digital Turbine, please visit
www.digitalturbine.com.
Digital Turbine Media Contact
Mimi Torrington
mimi.torrington@digitalturbine.com
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SOURCE Digital Turbine, Inc.