BOSTON, Dec. 5, 2016 /PRNewswire/ -- DarioHealth Corp.
(NASDAQ: DRIO), a leader in digital health and mobile health
solutions, announced today that user-engagement metrics were higher
during November 2016 when compared to
the month of October 2016 due in part
to Diabetes Awareness Month and new user-engagement strategies that
were implemented.
DarioHealth's initiatives and efforts during November led to
higher internet traffic due to, in our opinion, an increased amount
of diabetes-related searches, especially on World Diabetes Day,
when Google's "Doodle" commemorated the birthday of Sir
Frederick Banting, the co-discoverer
of insulin.
"During Diabetes Awareness Month, we welcomed thousands of new
registrants. In the U.S. alone, we had over 4,000 new sign-ups,"
explained Erez Raphael,
DarioHealth's Chief Executive Officer. "Our primary goal is to give
members of our DarioHealth community the best user experience
possible to deal with their diabetes. It is extremely encouraging
and inspiring when we receive positive feedback. This is the
ultimate vote of confidence and the results from Diabetes Awareness
Month echo this. We continue to build on our success as we head
towards 2017 and beyond," stated Mr. Raphael.
Key metrics that were analyzed were app downloads, email open
rates and user promotions. In one promotion, Mr. Raphael explained
how Dario customers sent in "Dario Selfies." These pictures are now
being used in marketing materials, on social media, and can be
viewed in DarioHealth's Corporate Presentation.
Mr. Raphael continued, "The Dario team was delighted not just by
the number of photos we received, which in it of itself is a
testament to the product, but also the diversity of the types of
photos. Some users sent pictures from their homes, while others
were out and about on daily activities, and a few were enjoying
their vacation. This reinforces that Dario is everywhere."
About Diabetes Awareness Month
Diabetes Awareness Month was instituted as a response to the
growing number of people diagnosed with diabetes. It is held
annually in November, with World Diabetes Day occurring on
November 14th in honor of the
birthday of Sir Frederick Banting, a
Canadian scientist who, along with his colleague Dr. Charles Best, discovered insulin. Nearly 30
million Americans have diabetes, per recent figures by the Centers
for Disease Control and Prevention (CDC).
About DarioHealth Corp.
DarioHealth is a leader in digital health self-management
solutions. DarioHealth delivers the ability to combine and analyze
consumer health data to personalize treatment and advance medical
knowledge. Dario's™ smart diabetes management solution is a
platform for diabetes management that combines the Dario™ Blood
Glucose Monitoring System all-in-one blood glucose meter, native
smart phone app, website portal and a wide variety of treatment
tools to support more proactive and better informed decisions by
users living with diabetes, their doctors and healthcare
systems. Having recently launched in the largest market in
the world for glucose monitoring, U.S. sales are expected to have a
significant impact on revenues and gross margins. With marketing
clearance in Europe and the U.S.,
the Dario iOS mobile app recently launched with reimbursement in
the United Kingdom, Australia, Israel, Italy, and Canada, and has also launched in New Zealand, Netherlands, Italy, and Belgium. For more
information, visit http://mydario.investorroom.com/
Cautionary Note Regarding Forward-Looking Statements
This news release and the statements of representatives and
partners of DarioHealth Corp. (the "Company") related thereto
contain or may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements that are not statements of historical fact may be deemed
to be forward-looking statements. Without limiting the generality
of the foregoing, words such as "plan," "project," "potential,"
"seek," "may," "will," "expect," "believe," "anticipate," "intend,"
"could," "estimate" or "continue" are intended to identify
forward-looking statements. For example, when the Company
describes its growth potential, its expectations for 2017 and
beyond, the opportunities afforded to it by its direct to consumer
model, and says that U.S. sales are expected to have a significant
impact on the Company's revenues and gross margins, it is using
forward-looking statements. Readers are cautioned that certain
important factors may affect the Company's actual results and could
cause such results to differ materially from any forward-looking
statements that may be made in this news release. Factors that may
affect the Company's results include, but are not limited to,
regulatory approvals, product demand, market acceptance, impact of
competitive products and prices, product development,
commercialization or technological difficulties, the success or
failure of negotiations and trade, legal, social and economic
risks, and the risks associated with the adequacy of existing cash
resources. Additional factors that could cause or contribute to
differences between the Company's actual results and
forward-looking statements include, but are not limited to, those
risks discussed in the Company's filings with the U.S. Securities
and Exchange Commission. Readers are cautioned that actual results
(including, without limitation, the timing for and results of the
Company's commercial and regulatory plans for Dario™) may differ
significantly from those set forth in the forward-looking
statements. The Company undertakes no obligation to publicly update
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
applicable law.
DarioHealth Corporate and Media Contact
Shmuel Herschberg
Marketing Director
shmuel@mydario.com
+1-800-896-9062
DarioHealth Investor Relations Contact
Hayden IR
Rob Fink / Brett Maas
DRIO@HaydenIR.com
+1-646-415-8972 / +1-646-536-7331
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SOURCE DarioHealth Corp.