Pioneer Selects Cypress CapSense® Solution for New Cordless Phone Line

Cypress Semiconductor Corp. (Nasdaq:CY) today announced that Pioneer has selected its CapSense® solution to implement the capacitive touch-sensing controls in the SD8200 family of cordless digital phones. A single CapSense device controls 22 capacitive buttons on the phones, including illuminating the buttons when selected.

Cypress is the worldwide leader in capacitive touch-sensing with the industry’s broadest portfolio. Its PSoC®-based CapSense devices offer unmatched flexibility and integration, addressing a broad range of designs from complex, feature-rich applications to simple button replacement. The easy-to-use solution offers leading noise immunity and water-resistance for reliable operation. More information about the CapSense solution is available at www.cypress.com/go/capsense.

The SD8200 phones have built-in answering machines for maximum convenience. They offer numerous features to ensure high voice quality, including click cancelling, electrical wave monitoring, and interference avoidance by switching channels in the crowded 2.4-GHz range.

“In addition to providing outstanding voice quality, we wanted to offer a product that was very attractive and intuitive to use,” said Mr. Takatera, senior engineer for Pioneer. “CapSense helped us to meet those objectives.”

“We continue to add new customers and applications to the roster of satisfied CapSense customers,” said Dirk Franklin, director of Cypress’s CapSense Business Unit. “These Pioneer phones showcase the outstanding touch performance and noise immunity of the CapSense solution.”

“We are pleased and proud to be included in the SD8200 product line,” said Hitoshi Yoshizawa, Japan country manager for Cypress. “By offering premier product performance and service, we’re able to work with the leading Japanese manufacturers such as Pioneer.”

About CapSense

Cypress's CapSense touch-sensing solution has replaced 3.5 billion mechanical buttons in mobile handsets, laptops, consumer electronics, white goods, automotive applications, and virtually any system that has a mechanical button or switch, making Cypress the industry touch-sensing leader. The CapSense portfolio, the industry's broadest and most integrated, enhances industrial design and reliability with the most noise-immune and water tolerant capacitive touch-sensing interfaces, including proximity sensing where direct touch is not required. CapSense proximity sensing, with its industry-leading detection range up to 25 cm, provides power savings by activating an interface only when needed while further enhancing industrial designs by only exposing interfaces when necessary. Based on the PSoC programmable system-on-chip architecture and the PSoC Designer™ Embedded-System Design Tool, users complete CapSense designs quickly and easily using pre-configured and verified "user modules" and real-time sensor tuning and monitoring. Learn more about CapSense online at www.cypress.com/go/capsense.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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