Cypress’s PSoC® 3 and PSoC 5 Platforms Named “Best New Idea” By Electronic Engineering & Product World Magazine in China

Cypress Semiconductor Corp. (Nasdaq:CY) today announced that its PSoC® 3 and PSoC 5 programmable system-on-chip platforms have been named the “Best New Idea” for 2010 by Electronic Engineering & Product World (EEPW), one of the leading electronics magazines in China. The honor comes as part of the annual Embedded Systems Editors’ Choice Awards sponsored by EEPW under the direction of the China Computer Foundation Embedded System Technical Committee (Technical Committee on Microcomputers), the China Semiconductor Industry Association (CSIA) IC Design Branch, and the CSIA Embedded System and Application Committee.

The Embedded Systems Editors’ Choice Award nominees are determined based on factors including performance increases, cost breakthroughs and opening up new applications. Thousands of user votes along with input from the award sponsors determine the final winners.

“This is a fantastic award for Cypress to win because PSoC 3 and PSoC 5 really are new ideas,” said Gahan Richardson, vice-president of PSoC Products for Cypress. “PSoC 3 and PSoC 5 offer a new paradigm in embedded design, allowing engineers to create powerful products with differentiating features very quickly and easily using our free PSoC Creator™ IDE. We enable designers to merge digital and analog components seamlessly to save power, board space and design time. We’re grateful to the editors and readers of EEPW for this award.”

About PSoC 3 and PSoC 5

Cypress’s PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. The PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while the PSoC 5 devices include a powerful 32-bit ARM® Cortex™-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. More information about PSoC products is available at www.cypress.com/psoc and free online training can be found at www.cypress.com/psoctraining.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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