Ctrip signs MOU with Tourism New Zealand
July 11 2018 - 4:49AM
Ctrip, Asia's leading online travel agency and the second largest
in the world, renewed its annual strategic cooperation agreement
with Tourism New Zealand at an MOU signing ceremony in Shanghai on
June 27. According to the agreement, the two sides will focus on
New Zealand customized travel product development, especially for
independent travelers. Areas of cooperation range from creating
in-depth experiences to marketing and brand awareness and more.
Through this agreement, Ctrip looks to further deepen its presence
in the New Zealand market to provide one-stop integrated marketing
solutions for Chinese travelers.
Victor Tseng, VP and CCO of Ctrip, and Chen Guanqi, Regional
General Manager of Ctrip Destination Marketing, attended the MOU
signing ceremony alongside Gregg Wafelbakker, Asia General Manager
of Tourism New Zealand, Stephen England-Hall, Chief Executive of
Tourism New Zealand and Rene de Monchy, Commercial Director of
Tourism New Zealand.
In April of this year at the World Culture and Tourism Forum,
New Zealand was selected as a “2017 Top Ten Overseas Holiday
Destination.” This award reflects the fruitful results of past
cooperation between the tourism board and Ctrip. Leveraging Ctrip’s
big data capabilities and one-stop platform with diverse product
range and resources, the two sides were able to work together to
create an immersive destination experience for consumers. In
addition, Tourism New Zealand collaborated with Chef Nic, a popular
Chinese cuisine TV show, to integrate both cuisine and travel
experiences for visitors. Ctrip also introduced a Chef Nic product
line and itinerary in preparation for next year’s "China-New
Zealand Tourism Year.”
Ctrip’s Destination Marketing has cooperated with over 300
global destinations. Ctrip’s vast user base and big data resources
offer insight into user behavior, which helps to integrate
personalized product design into our one-stop travel platform.
Meanwhile, New Zealand is rich in travel resources and enjoys a
good reputation among Chinese tourists. Ctrip and Tourism New
Zealand have worked together to build tourism products and services
with both local and international characteristics. Both are
constantly adapting to the needs of middle and high-end tourists
and are optimizing the travel product and service range. Through
Ctrip’s Virtual Tour Manager (VTM), timely information, emergency
responses, reservations and bookings along with other services
relating to New Zealand are made conveniently available for our
users. In terms of branding, New Zealand is becoming more and more
of a choice for Chinese travellers thanks to continuous exposures.
In addition, New Zealand has a flagship store on Ctrip’s online
platform.
"Ctrip provides a one-stop integrated marketing solution for New
Zealand,” said Jenna Qian, CEO of Ctrip Destination Marketing.
“Leveraging opportunities New Zealand provides as a destination for
fully independent travellers, we aim to offer more high quality
tourism products for our Chinese users and bring more of them to
New Zealand.”
About Ctrip.com International,
Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is the
largest online consolidator of accommodations and transportation
tickets in China in terms of transaction volume. Ctrip enables
business and leisure travelers to make informed and cost-effective
bookings by aggregating comprehensive travel related information
and offering its services through an advanced transaction and
service platform consisting of its mobile apps, Internet websites
and centralized, toll-free, 24-hour customer service center. Ctrip
also helps customers book vacation packages and guided tours. In
addition, through its corporate travel management services, Ctrip
helps corporate clients effectively manage their travel
requirements. Since its inception in 1999, Ctrip has experienced
substantial growth and become one of the best-known travel brands
in China.
For further information, please contact:
International PRCtrip.com International, ltd.Tel: (+86) 21 3406
4880 ext 196455Email: Pr@ctrip.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/47626dc4-dd30-468f-a527-d95a10dd7f15
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