Columbia Sportswear Announces Management Changes Within Its North America Sales Team
September 17 2018 - 5:27PM
Business Wire
Columbia Sportswear (Nasdaq: COLM), a leading innovator in
active outdoor apparel, footwear, accessories and equipment, today
announced the following management changes within its North America
Sales team.
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Dean Rurak, Columbia’s Vice President of
U.S. Apparel Sales, has been appointed Senior Vice President of
North America Sales for the Columbia brand, effective October 2,
2018. (Photo: Business Wire)
Dean Rurak, Columbia’s Vice President of U.S. Apparel
Sales, has been appointed Senior Vice President of North America
Sales for the Columbia brand, effective October 2, 2018. In this
new role, Mr. Rurak will report directly to Franco Fogliato,
Executive Vice President and Americas General Manager for Columbia
Sportswear Company.
As a 21-year veteran with the Columbia brand, Mr. Rurak first
began working with the company as a regional brand sales
representative in Canada. In 2008, he relocated to Columbia’s
Portland, Oregon headquarters, where over the last ten years, he
served as a key strategic partner, supporting the Columbia brand
through various positions in both sales and product management,
including Director of International Merchandising, Senior Director
of Global Apparel, Vice President of Columbia Brand Apparel and,
most recently, Vice President of U.S. Apparel Sales.
“Dean has developed a well-rounded, global perspective of our
business with a strong understanding of the Columbia brand
consumer,” said Franco Fogliato. “Going forward, Dean’s leadership
will be instrumental as we work to drive future growth in North
America and deliver on our brand mission of unlocking the outdoors
for everyone.”
In his new role, Mr. Rurak succeeds Joe Craig, who —
after 23 years representing the Columbia brand — has made the
decision to retire, effective October 1, 2018.
Mr. Craig first started working with Columbia in 1995 as an
independent sales representative and co-owner of CW Outdoors. In
2009, Mr. Craig joined Columbia Sportswear Company as a Sales
Manager for Men’s Apparel, and over the following years, he
progressed through various management positions, playing a key role
in the growth of Columbia’s North America wholesale business.
Going forward, Mr. Craig will continue to consult with Columbia
on select projects for its North America Sales team. He will also
continue to represent Columbia as a board member of The
Conservation Alliance, a non-profit organization dedicated to
engaging outdoor businesses to help protect and conserve threatened
wild places for their habitat and recreation values.
“Joe is one of the most well-respected and accomplished leaders
at Columbia Sportswear Company and across the industry,” said
Franco Fogliato. “We are incredibly thankful for Joe’s outstanding
service to our organization and wish him all the best in his future
adventures.”
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company, has been creating innovative apparel, footwear,
accessories and equipment for outdoor enthusiasts since 1938. We
have become a leading global brand by channeling our passion for
the outdoors and an innovative spirit into technologies and
performance products that keep people warm, dry, cool and protected
in the outdoors year-round. www.columbia.com
About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands
for active lives, making it a leader in the global active lifestyle
apparel, footwear, accessories, and equipment industry. Founded in
1938 in Portland, Oregon, the company’s brands are today sold in
approximately 90 countries. In addition to the Columbia® brand,
Columbia Sportswear Company also owns the Mountain Hardwear®,
SOREL® and prAna® brands. To learn more, please visit the company’s
websites at www.columbia.com, www.mountainhardwear.com,
www.sorel.com and www.prana.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180917005798/en/
Columbia Sportswear CompanySara Bradshaw, 503-985-4089Corporate
Communications Managersbradshaw@columbia.com
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