Spanish Language FAST Channel Launches
on TelevisaUnivision's Streaming Platform
LOS ANGELES,
May 4,
2023 /PRNewswire/ --
Cinedigm (NASDAQ: CIDM), the premier independent
streaming entertainment company super-serving enthusiast audiences,
announced today that its popular streaming channel
The Bob Ross Channel
en Español has launched today on ViX
as a free ad-supported streaming television (FAST)
channel in the U.S. and Latin
America excluding Brazil.
Owned by TelevisaUnivision, ViX is the leading Spanish-language
streaming service in the world.
The channel will offer the delightful programming from
Cinedigm's successful English-language The Bob Ross
Channel, which is fueled by "The Joy of Painting" -
the long-running series featuring the beloved artist that has long
entertained viewers. The channel, which is dubbed in Spanish,
offers audiences the opportunity to learn painting techniques and
enjoy Bob Ross's soothing voice and
calming demeanor, which have made him a beloved figure around the
world.
"The Bob Ross Channel has been a stalworth among viewers of
Cinedigm's networks – it has consistently driven loyal viewership
for us since 2020, said David Chu,
Executive Vice President & General Manager, Cinedigm Networks.
"With such continued demand for this show, we are intent on
broadening the reach of this seminal series by localizing it for a
Spanish-speaking audience. We are confident that The Bob Ross
Channel en Español will captivate a whole new
audience across the US & Latin
America and resonate with ViX's Spanish-speaking
audience."
This is the newest distribution partner for the channel, which
launched its Spanish-language version in June 2022 on The Roku Channel, and is
available in English across several popular streaming
platforms.
Watch the channel now:
https://vix.com/es-es/canales/estilo-de-vida/channel-callsign-Z134
ABOUT ViX
ViX is the first large-scale streaming
service to exclusively serve the Spanish-speaking world. Owned
by TelevisaUnivision, ViX celebrates Latin cultures and
Spanish-speaking storytellers with an unprecedented 75,000 hours of
free and paid premium content across genres including movies,
comedy series, novelas, drama series, and children's content, as
well as live news and sports. Tapping into more than 300,000 hours
of TelevisaUnivision's content library and robust IP vault, the
global streaming service illuminates Spanish-language entertainment
by pushing boundaries and igniting joy with its unparalleled
content. ViX includes two tiers – a free tier and a
premium-subscription based tier – all in one app. Giving
subscribers access to the broadest, most premium Spanish-language
content ever offered in streaming, ViX's premium tier delivers up
to 7,000 hours of live sports, and over 70 ViX Original series and
movies in its first year.
ABOUT CINEDIGM
For more than 20 years, Cinedigm (NASDAQ: CIDM)
has led the digital transformation of the entertainment industry.
Today, Cinedigm entertains consumers around the globe by providing
premium feature film and television series, enthusiast streaming
channels and technology services to the world's largest media,
retail and technology companies. As a leader in the rapidly
evolving streaming ecosystem, Cinedigm continues its legacy
as an innovator through its adoption of next-generation
technologies, such as artificial intelligence and machine learning,
through its proprietary, highly scalable
Matchpoint™ technology platform. For more information,
visit cinedigm.com.
PRESS CONTACTS FOR
CIDM:
Matt Biscuiti - The Lippin Group
for Cinedigm
cinedigm@lippingroup.com
Julie Milstead
investorrelations@cinedigm.com
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SOURCE Cinedigm Corp.