MINNEAPOLIS, Dec. 12, 2012 /PRNewswire/ -- Caribou Coffee
Company, Inc. (NASDAQ: CBOU) – the second largest company-owned
premium coffeehouse operator in the
United States based on the number of coffeehouses – today
announced the opening of its newest coffeehouse located on
Denver's bustling 16th
Street Mall.
Today, Wednesday, Dec. 12,
Caribou officially welcomed the Denver community to its newest location,
conveniently situated on downtown Denver's pedestrian promenade on
16th Street between Champa and Curtis. The coffeehouse
is Caribou's 11th retail location in Colorado, and the company is excited to
introduce its signature quality handcrafted beverages, foods and
lifestyle items to new and existing local fans.
"We are very excited about the new downtown Caribou and our
brand's growing presence in The Mile-High City," said Alfredo Martel, senior vice president of
marketing and product management. "With the busy holiday season
underway, we hope the Denver
community will take a break to enjoy their new local Caribou in our
comfortable new coffeehouse location."
16th Street shoppers can stop by the new location to
purchase stocking stuffers and creative gift sets from Caribou's
2012 holiday collection, or its signature Reindeer Blend for the
coffee lovers in their lives. Denver-area fans can also enjoy Caribou's new
seasonal handcrafted beverages, the Salted Caramel Budino or Salted
Caramel Mocha – both made with real caramel – as they warm
up in their new neighborhood Caribou.
To celebrate the opening of its newest location with the local
community, Caribou has launched a special mobile text-to-win
sweepstakes and will reward one lucky winner with a $100 Caribou Coffee gift card. To participate,
fans can simply text DENVER to the
short code 65017 for a chance to win. Caribou will name one
sweepstakes winner for the new location. Entries will be accepted
between Dec. 10, 2012 and
Jan. 12, 2013. To learn more about
this sweepstakes and view the full contest rules, fans can visit:
www.CaribouCoffee.com/Denver
Additionally, Caribou is excited to mark two decades of
providing extraordinary experiences to guests this Friday, Dec. 14, as the company celebrates its
20th Anniversary. To commemorate this milestone,
Caribou is offering a special Anniversary Blend, featuring the
original Caribou Blend recipe, along with a limited-edition
Anniversary mug and stainless steel tumbler, all available for
purchase in stores and online through January.
For more information about Caribou Coffee, please visit Caribou
Coffee's Facebook page at www.facebook.com/cariboucoffee or follow
Caribou on Twitter at @Caribou_Coffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading
branded coffee companies in the United
States, with a compelling multi-channel approach to their
customers. Based on the number of coffeehouses, Caribou Coffee is
the second largest company-operated premium coffeehouse operator in
the United States. As of
September 30, 2012, the Company had
610 coffeehouses, including 202 franchised locations, in 22 states,
the District of Columbia and ten
international markets. The Company's coffeehouses aspire to be the
community place loved by guests who are provided an extraordinary
experience that makes their day better. Caribou Coffee provides the
highest quality handcrafted beverages, foods and coffee lifestyle
items with a unique blend of expertise, fun and authentic human
connection in a comfortable and welcoming coffeehouse environment.
In addition, Caribou Coffee's unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the Rainforest
Alliance Corporate Green Globe Award and is committed to operating
practices that promote sustainability and environmental protection.
For more information, visit the Caribou Coffee web site at
www.cariboucoffee.com.
CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com
SOURCE Caribou Coffee Company