Caribou Coffee® Celebrates the Memory of Roastmaster Amy Erickson with Amy’s Blend
September 28 2009 - 12:05PM
Business Wire
Caribou Coffee, known for its world-class coffee, tea and
beverages, will celebrate the memory of one of its most passionate
roastmasters, Amy Erickson, who lost her courageous battle with
breast cancer in 1995. Throughout October, Caribou Coffee will once
again offer Amy’s Blend coffee and new Amy’s Blend tea, along with
other merchandise, at all its stores and online at
cariboucoffee.com. The company will donate 10 percent of all sales
of Amy’s Blend coffee, tea and merchandise to Susan G. Komen for
the Cure® with the goal of raising $200,000.
Amy helped develop the stringent standards the company still
uses today, according to Chad Trewick, senior director of coffee
and tea at Caribou Coffee. “Amy helped revolutionize the way coffee
is tasted and developed at Caribou. She inspired a daily cupping
ritual that helped change our production routines,” said Trewick.
Similar to the wine industry, the cupping ritual helps ensure that
Caribou Coffee provides the best-tasting, highest-quality coffee to
its customers.
Amy’s passion for coffee and for life, even while battling
cancer, was contagious and inspirational, and has left a lasting
imprint on the company. A plaque and quality control facility was
dedicated to Amy in 1995 and then rededicated on October 13, 2004.
The Amy Erickson Cupping Lab is a daily reminder of the tremendous
impact she had on Caribou Coffee and its employees.
“At Caribou Coffee it’s important to us to be a positive force
for change in our communities, especially in areas such as health,
animal welfare and sustainability. Our Amy’s Blend campaign is
focused on women’s health, specifically finding a cure for breast
cancer. This cause is important to us at Caribou because of Amy’s
legacy,” said Mike Tattersfield, CEO of Caribou Coffee. “We love
that it’s embraced by the community at large and that we can join
together to help fight breast cancer in Amy’s name.”
Amy’s Blend coffee is inspired by some of Amy’s favorite coffee
beans from East Africa, including Kenya and Ethiopia. These regions
are known for their citric, bright, beautiful flavors. The new
Amy’s Blend tea is a vibrant caffeine-free red tea from South
Africa blended with just the right amount of spicy cardamom and
warm cinnamon to create a velvety smooth, soothing, hot tea
experience. Amy’s Blend tea is all natural and high in
antioxidants.
Other Amy’s Blend merchandise available in October that helps
support Susan G. Komen for the Cure includes coffee, tea and travel
mugs; stainless steel water bottles; pens; notebooks; and reusable
totes.
About Caribou CoffeeCaribou Coffee (CBOU), founded in
1992, is the second-largest company-owned gourmet coffeehouse
operator in the world, based on number of coffeehouses. At Caribou
Coffee, our mission statement is “an experience that makes the day
better.” We provide this by sourcing the highest-quality coffee in
the world and craft roasting it in small batches to bring out the
best in every bean. We then bring this extraordinary coffee to our
customers via several channels, including grocery locations, online
or our coffeehouses, which provide a relaxing escape for our
customers. Caribou Coffee is committed to expanding our business by
bringing this experience to new customers through multiple means
without compromising our unwavering commitment to quality. Caribou
Coffee is a proud recipient of the Specialty Coffee Association of
America (SCAAs) 2008 Roasters Choice Tasting Competition Gold
Award. For more information, visit www.cariboucoffee.com.
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