Caribou Coffee Honors Memory of One of Its Own With Amy's Blend
September 29 2008 - 11:52AM
PR Newswire (US)
Proceeds to benefit Susan G. Komen For the Cure(R) MINNEAPOLIS,
Sept. 29 /PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc.
(NASDAQ:CBOU), the second largest company-owned gourmet coffeehouse
operator based in the U.S., will again pay annual tribute to one of
its original roastmasters with Amy's Blend coffee. Now available
for a limited time only, Amy's Blend honors Amy Erickson, who
succumbed to breast cancer in 1995 at the age of 33. Ten percent of
the proceeds of Amy's Blend whole bean coffee sales and associated
merchandise will benefit Susan G. Komen For the Cure. This year,
Caribou Coffee is also introducing an Amy's Blend reloadable gift
card through which one percent of all purchases made using the card
will be donated to Susan G. Komen for the Cure. Additionally, the
company is donating 10 percent of Lite White Berry beverage sales
to the cause. Caribou Coffee is guaranteeing a minimum donation of
$100,000 this year and expects its total donation generated in
Amy's name over the years to cross the $500,000 threshold. "Amy's
passion for coffee continues to inspire us, even more than a decade
later," said Caribou Coffee Sr. Director of Coffee and Tea, Chad
Trewick. "Her dedication to excellence is a daily reminder to our
employees that, in her words, our products must always be excellent
and never average. Through programs like Amy's Blend, we can not
only honor the memory of a vital member of the Caribou Coffee team,
but also support the education and prevention of a disease that
affects so many." Trewick continued, "As with all of our coffees,
Amy's Blend was developed with care, passion and only the
highest-quality beans. Like Amy herself, Amy's Blend is
bright-spirited, cheery and combines citrus high notes with a
smooth harmonious silkiness. Underneath it all is a subtle yet
delightful hint of melon flavor. A lighter roast made up of beans
from Africa and the Americas, Amy's Blend is truly a tribute to the
legacy and passion of one of Caribou Coffee's visionary pioneers."
Funds raised will get us one step closer to ending breast cancer
forever. Visit your nearest Caribou Coffee or go to
http://www.cariboucoffee.com/ and place your order for Amy's Blend.
About Caribou Coffee Caribou Coffee (CBOU), founded in 1992, is the
second-largest company-owned gourmet coffeehouse operator in the
world based on number of coffeehouses. At Caribou Coffee, our
mission statement is "an experience that makes the day better." We
provide this by sourcing the highest-quality coffee in the world
and craft roasting it in small batches to bring out the best in
every bean. We then bring this extraordinary coffee to our
customers via several channels including grocery locations, online
or via our coffeehouses, which provide a relaxing escape for our
customers. Caribou Coffee is committed to expanding our business by
bringing this experience to new customers through multiple means
without compromising our unwavering commitment to quality. Caribou
Coffee is a proud recipient of the Specialty Coffee of America
Association's (SCAA's) 2008 Roasters Choice Tasting Competition
Gold Award. For more information, visit
http://www.cariboucoffee.com/ DATASOURCE: Caribou Coffee Company,
Inc. CONTACT: Holly Brochmann of Hope-Beckham Inc.,
+1-404-604-2607, , for Caribou Coffee Company, Inc. Web site:
http://www.cariboucoffee.com/
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