Caribou Coffee Offers Rare La Minita Peaberry Coffee
June 25 2008 - 1:26PM
PR Newswire (US)
Company Secures Entire Harvest to Offer Exclusive and Rare Coffee
MINNEAPOLIS, June 25 /PRNewswire-FirstCall/ -- Caribou Coffee
Company, Inc. (NASDAQ:CBOU) is now offering its exclusive La Minita
Peaberry coffee. The company buys the entire year's harvest of this
high-quality, hand-sorted bean from the growers at Hacienda La
Minita in the Tarrazu region of Costa Rica. What makes this coffee
so special is the peaberry. A normal coffee cherry develops two
seeds; however, approximately seven percent of coffee cherries --
the peaberries -- develop only one seed, concentrating the coffee's
pure flavors and imparting a highly sought-after boldness to the
bean. This dense bean produces a pure and delicate sweetness and is
one of the finest coffees in the world. "Our mission at Caribou
Coffee is to deliver a coffee experience that makes the day better
-- and to share with our customers the very best coffee we can,"
said Sr. Director of Coffee and Tea, Chad Trewick. "Through our
carefully cultivated, long-term relationships with growers, we are
able to source rare and prized coffees like La Minita Peaberry.
Then, by craft roasting in small batches, we're able to highlight
the exceptional nature and flavors of these beans. Customers that
experience this rare offering will not be disappointed." The rare
and exclusive La Minita Peaberry coffee is available online at
http://www.cariboucoffee.com/ and in all Caribou Coffee stores.
Supplies are limited. ABOUT THE COMPANY Caribou Coffee (CBOU),
founded in 1992, is the second-largest company-owned gourmet
coffeehouse operator in the world based on number of coffeehouses.
At Caribou Coffee, our mission statement is "an experience that
makes the day better." We provide this by sourcing the
highest-quality coffee in the world and craft roasting it in small
batches to bring out the best in every bean. We then bring this
extraordinary coffee to our customers via several channels
including grocery locations, online or via our coffeehouses, which
provide a relaxing escape for our customers. Caribou Coffee is
committed to expanding our business by bringing this experience to
new customers through multiple means without compromising our
unwavering commitment to quality. Caribou Coffee is a proud
recipient of the Specialty Coffee of America Association's (SCAA's)
2008 Roasters Choice Tasting Competition Gold Award. For more
information, visit http://www.cariboucoffee.com/ . DATASOURCE:
Caribou Coffee Company, Inc. CONTACT: Holly Brochmann of
Hope-Beckham Inc., for Caribou Coffee, +1-404-604-2607, Web Site:
http://www.cariboucoffee.com/
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