Across IBC2022, Avid® (Nasdaq: AVID) will jointly showcase partner
integrations that extend and enhance Avid’s proven media creation
workflows. A broad range of available integrated offerings and
sneak peek technology previews will be demonstrated throughout the
exhibition at IBC2022 (Sept. 9-12) at the RAI Amsterdam. Workflow
solutions will span collaborative cloud-based production, content
security and watermarking, IP contribution, broadcast automation,
networked storage, video editing and special effects, among other
key categories.
Ray Thompson, Avid’s Senior Director of Industry and Partner
Marketing, said, “The content creation community’s hot pursuit of
cloud-based workflows, remote working, and team collaboration is
the most exciting trend in media tech today and certain to be top
of the list for a majority of people attending IBC2022. Avid and
our partners are unified in delivering solutions to these
challenges so more customers can accelerate and embrace emerging
cloud and as-a-service business models. Throughout IBC2022, we have
a new wave of high-impact partnerships and workflow integrations to
show for it.”
In stands across the RAI exhibition floors, Avid and more than
20 technology partners will feature their collaboration
including:
AP (stand 7.A19) – AP will showcase ENPS and
its interoperability with MediaCentral | Cloud UX™ providing
choices for Newsroom Computer Systems (NRCS) when using Avid
tools.
Adobe – Avid and Adobe will highlight
the MediaCentral l Cloud UX panel for Adobe® Premiere® Pro,
After Effects®, and Photoshop®, allowing production teams to adopt
and share media in Avid workflows.
ATTO (stand 7.A24) – ATTO has been providing
high-speed connectivity solutions for decades, and continues its
innovation with solutions for UHD and 8K editing on Avid NEXIS
media storage.
Aveco (stand 2.B18) – Aveco will
show its StoryDesigner app for MediaCentral | Cloud UX, which
streamlines automated studio playout control and other broadcast
production workflows from within the UI.
Boris FX (Avid stand 7.B49) – Boris
FX Sapphire, Continuum and Mocha Pro will be demonstrated within
the Avid | Edit On Demand™ SaaS solution, providing Media Composer
editors with the power of the industry's most popular visual
effects and finishing plugins in the cloud.
EVS (stand 10.A25) – EVS will present
its MediaCeption InFlow solution that provides highly reliable and
synchronized ingest of live multi-camera feeds and associated
metadata, for swift and efficient delivery to post-production. The
leader in live video technology for broadcast and new media
productions, EVS will demonstrate how this solution allows
operators to ingest live feeds onto Avid NEXIS® and reference them
with the right metadata in MediaCentral®. As a result, editors
working on Media Composer can swiftly find content and start
editing, enabling powerful edit-while-capture workflows for live
sports, news and remote productions.
Haivision (stand 2.B36) – Avid and Haivision
will showcase IP contribution from Haivision’s SRT-enabled video
encoders for live remote workflows delivered on-premises or to the
cloud, lowering costs without compromising quality. Haivision will
also highlight over-the-shoulder workflows now possible with SRT
output from Media Composer.
Lenovo (Avid stand 7.B49) – Lenovo’s latest
ThinkPad and ThinkStation P Series workstations push the boundaries
of performance and virtualization—tuned to run Media Composer
editing software for demanding production environments.
LiveU (stand 7.C30) – LiveU will highlight its
live 5G video solutions, a standard for news, sports, and remote
productions delivering IP reliably into Avid production
environments including MediaCentral l Stream for use with Avid |
Edit On Demand, or with MediaCentral l Cloud UX for
edit-while-capture workflows.
MainConcept (stand 7.D12) – MainConcept codecs
are used across Avid’s products to optimize efficiency in
production workflows and used in tasks such as video editing,
ingest and playout, workflow management, storage and post
production. New advancements include codecs engineered and
optimized for ARM processors used in macOS and Windows
computers.
Microsoft (Microsoft stand 1.D25 & Avid stand 7.B49)
– Avid and its cloud alliance partner Microsoft will
highlight Avid | Edit On Demand with tech previews of IP
contribution via SRT from any enabled device for REMI, news, and
sports workflows in the cloud. The companies will also feature
over-the-shoulder workflows running the latest Media Composer
software to deliver SRT output to any enabled device through a
Haivision hub or gateway—as well as tech preview of high-resolution
Media Composer streams to Microsoft Teams users, achieving a “third
monitor” experience that accelerates content review by producers,
directors, and other production staff.
NAGRA (stand 1.C81) – The NAGRA forensic
watermarking plug-in for Media Composer provides a way for creators
to protect content as it gets distributed to a growing number of
platforms and end-points.
NVIDIA (stand 7.B19) – Avid
has a long-standing collaboration with NVIDIA, as Avid’s Media
Composer and Edit On Demand cloud SaaS solutions take advantage of
NVIDIA GPU acceleration to power increasingly demanding production
workflows.
Octopus (stand 6.C16) – Octopus Newsroom will
be discussing its panel for MediaCentral l Cloud UX and its ability
to also have this solution in the newest version of the Octopus
news production system, Octopus 11, for increased flexibility, and
options in selecting an NRCS solution that uses a common
platform.
Osprey (stand 7.D39) – Osprey video will
highlight its Talon series of encoders and decoders that can
deliver SRT and RTMP into the MediaCentral l Stream app for news,
sports, or REMI production scenarios, using Avid MediaCentral or
Avid | Edit On Demand, in addition to being a receiving point for
over-the-shoulder workflows with Media Composer.
StorageDNA (stand 6.C28b) – StorageDNA will
highlight its DNAfabric software which can move seamlessly to sync
media and projects among Avid | Edit On Demand and Avid NEXIS
storage systems whether they reside on-premises or in the cloud,
enabling hybrid workflows across geographies.
Teradek (stand 7.B47) –
Teradek will be showcasing IP contribution into Avid | Edit On
Demand, enabling edit-while-capture workflows with content
delivered over IP for faster production turn-around. Teradek will
also feature its decoders as targets in over-the-shoulder
workflows.
TVU Networks (stand 5.C73) – TVU Networks
delivers multiple field solutions that bond 5G cellular, wireless,
and wired connections for powerful contribution from anywhere into
Avid | Edit On Demand and MediaCentral production environments.
Z by HP (stand 7.B55) – Avid and HP will
showcase remote editing with powerful Z workstations tuned to run
Media Composer in the most demanding production workflows, accessed
remotely with HP Anyware (formerly Teradici) client software.
Zixi (stand 1.D81) – Zixi will highlight
workflows now possible with Avid using a hand-off into Avid | Edit
On Demand or MediaCentral directly from any Zixi-enabled encoder,
decoder or through its broadcaster stream management software.
x.news (Avid stand 7.B49) – x.news delivers new
integration options with its app for the MediaCentral l Cloud UX,
providing users instant access to wires, a unique variety of social
sources as well as RSS feeds customized for any trending topic, and
the ability to easily add text, photos, and videos into any
run-down.
Beyond these featured activities, Avid is integrated and
partnered with dozens of other technology providers exhibiting
across IBC2022. Companies interested in exploring Avid’s partner
program may contact Raymond.Thompson@avid.com.
Avid Powers Greater Creators People
who create media for a living become greater creators with Avid’s
award-winning technology solutions to make, manage and monetize
today’s most celebrated video and audio content—from iconic movies
and binge-worthy TV series, to network news and sports, to recorded
music and the live stage. What began more than 30 years ago with
our invention of nonlinear digital video editing has led to
individual artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com and join
the conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success.
© 2022 Avid Technology,
Inc., Avid, its logo, Avid | Edit on Demand, Avid
NEXIS and Media Composer are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. All rights reserved. Adobe Premiere Pro,
After Effects, and Photoshop, are either registered trademark or
trademarks of Adobe in the United States and/or other countries.
All other trademarks are property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without
notice.
PR Contacts
Avid Technology, Inc. Dave Smith -
Americasdavid.smith@avid.com 978.502.9607
Avid Technology, Inc. Neil Beston –
EMEA/ANZneil.beston@avid.com +44 7770 644136
Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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