FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Rinn David H. 		2. Issuer Name and Ticker or Trading Symbol

Ancestry.com Inc. [ ACOM ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Sr VP of Strategy & Corp. Dev.
(Last)          (First)          (Middle)

360 WEST 4800 NORTH 		3. Date of Earliest Transaction (MM/DD/YYYY)

3/1/2011
(Street)

PROVO, UT 84604
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $.001   3/1/2011     M    48000   A $4.60   48000   D    
Common Stock, par value $.001   3/1/2011     S    20200   (1) D $30.72   (2) 27800   D    
Common Stock, par value $.001   3/1/2011     S    24800   (1) D $31.42   (3) 3000   D    
Common Stock, par value $.001   3/1/2011     S    3000   (1) D $32.45   (4) 0   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Common Stock Option (right to buy)   $4.60   3/1/2011     M         48000      (5) 6/18/2012   Common Stock, $0.001 par value   48000   $0.00   352000   D    
Common Stock Option (right to buy)   $4.60                      (6) 3/15/2013   Common Stock, $0.001 par value   50000     50000   D    
Common Stock Option (right to buy)   $4.60                      (7) 11/15/2015   Common Stock, $0.001 par value   200000     200000   D    
Common Stock Option (right to buy)   $5.40                      (8) 3/27/2018   Common Stock, $0.001 par value   50000     50000   D    
Common Stock Option (right to buy)   $5.40                      (9) 7/30/2018   Common Stock, $0.001 par value   75000     75000   D    

Explanation of Responses:
( 1)  The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by Mr. Rinn on November 3, 2010.
( 2)  The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.14 to $31.12, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 3)  The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.14 to $32.1225, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
( 4)  The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.155 to $32.98, inclusive. The reporting person undertakes to provide to Ancestry.com Inc., any security holder of Ancestry.com Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote
( 5)  Option granted on January 20, 2006. This option, representing a right to purchase 500,000 shares, is fully vested and immediately exercisable.
( 6)  Option granted on January 20, 2006. This option, representing a right to purchase 50,000 shares, is fully vested and immediately exercisable.
( 7)  Option granted on November 15, 2005. This option, representing a right to purchase 200,000 shares, is fully vested and immediately exercisable.
( 8)  Option granted on March 27, 2008. This option, representing a right to purchase 50,000 shares, vests over four years with 1/4 of the total number of shares subject to the option having vested on January 1, 2009 and 1/48 of the total number of shares subject to the option vesting monthly thereafter.
( 9)  Option granted on July 30, 2008. This option, representing a right to purchase 75,000 shares, vests over four years with 1/4 of the total number of shares subject to the option having vested on July 30, 2009 and 1/48 of the total number of shares subject to the option vesting monthly thereafter.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Rinn David H.
360 WEST 4800 NORTH
PROVO, UT 84604

Sr VP of Strategy & Corp. Dev.

Signatures
Christopher Brookhart, Attorney-in-fact for David Rinn 3/3/2011
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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