New Blizzard Entertainment President Takes Over on Oct. 17
October 09 2018 - 6:17PM
Dow Jones News
By Maria Armental
J. Allen Brack will take over as the new head of Activision
Blizzard, Inc.'s (ATVI) Blizzard Entertainment unit on Oct. 17,
succeeding Mike Morhaime, who will stay on a strategic adviser, the
company said Tuesday.
Mr. Brack, a gaming veteran, most recently served as executive
producer and senior vice president for "World of Warcraft."
Blizzard Entertainment publishes some of the company's biggest
console and PC franchises, including "World of Warcraft," and is a
significant contributor to the company's overall results.
Mr. Morhaime, a founder of Blizzard Entertainment, joined
Activision Blizzard as president and chief executive as part of the
2008 merger of Activision Inc. and Vivendi's games business. As
part of the current executive transition, Activision Blizzard is
retiring the CEO title.
Shares, which outperform the market with a 23% increase this
year, edged up in after-hours trading to $77.99.
Write to Maria Armental at maria.armental@wsj.com
(END) Dow Jones Newswires
October 09, 2018 18:02 ET (22:02 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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