Eros Now Launches a New PVOD Offering ‘First
Day, First Show’, Launch of the First Direct to Service Titles on
Eros Now
Eros Now, a leading South Asian streaming entertainment service
owned by Eros STX Global Corporation (NYSE: ESGC), a global
entertainment company, announced today that STX films’
‘Greenland’ will be available exclusively in India on the
Eros Now platform starting in March 2021. With this exciting
announcement, Eros Now also expands its content strategy with the
launch of a new offering called ‘First Day, First Show’. ‘First
Day, First Show’ is a Premium Video On-Demand (PVOD) offering which
will offer premium film content to Eros Now subscribers in India at
an additional cost of INR. 149 per film.
The hit action movie Greenland starring Gerard Butler
opened #1 in theatres in 27 territories around the world, through
STX film's network of international distribution partners that led
an international-first strategy. The film, about a family fighting
for survival as a planet-decimating comet nears Earth, is coming to
Eros Now as the first film of ‘First Day, First Show’ in March
2021.
The digital release date for Greenland comes as Indian
movie theatres face a crisis brought on by the pandemic. The
pandemic has led to a surge of digital content consumption across
genres and platforms, which is a very encouraging indicator for
content creators and providers. The launch of Greenland on
Eros Now is also a perfect preview to the launch of ‘First Day,
First Show’. In addition to Greenland, other marquee content
from STX Films such as Horizon Line, Queenpins, Copshop,
American Sole, The Marsh King’s Daughter, Run Rabbit Run, Devotion,
Every Note Played, and Memory will also be launched on
Eros Now in India over the next 18 months. In addition to these
premiere films, First Day, First Show will also include premium
programming from multiple content partners across languages. The
‘First Day, First Show’ offering is separate from the Eros Now
Prime English-language service which will be launched shortly.
‘First Day, First Show’ and Eros Now Prime together will allow us
to target Indian consumers with higher disposable incomes,
particularly in larger cities, which will improve our net effective
ARPUs in India.
Commenting on the release, Pradeep Dwivedi, Chief Executive
Officer, ErosSTX India said, “With cinema halls working on the
best possible ways to open doors for movie enthusiasts amidst the
pandemic, ‘First day, First show’ on Eros Now provides an
opportunity for viewers to opt for the best of entertainment in the
comfort of their own homes. The Eros STX merger enables us to offer
premium content for our global audience base and Greenland
is a first of many such exciting titles to be presented this
year.”
Explaining the business strategy behind this approach, John
Friedberg, President, ErosSTX International said, “Eros Now’s
new IP ‘First Day, First Show’, reiterates our commitment towards
providing real value to our audiences. We want to continue bringing
compelling content, expand audience engagement and add novelty to
the platform by refreshing the service continually. ‘First day,
First show’ is yet another initiative towards our promise of a one
stop destination for all things entertainment.”
In Greenland, a family fights for survival as a
planet-killing comet races to Earth. John Garrity (Gerard Butler),
his estranged wife Allison (Morena Baccarin), and young son Nathan
make a perilous journey to their only hope for sanctuary. Amid
terrifying news accounts of cities around the world being levelled
by the comet’s fragments, the Garrity’s experience the best and
worst in humanity. As the countdown to global apocalypse approaches
zero, their incredible trek culminates in a desperate and
last-minute flight to a possible safe haven. Starring Gerard
Butler, Morena Baccarin, David Denman, Hope Davis, Roger Dale
Floyd, Andrew Bachelor, Merrin Dungey, with Holt McCallany, and
Scott Glenn, the film is written by Chris Sparling and directed by
Ric Roman Waugh. Producers are Basil Iwanyk, Sèbastian Raybaud,
Gerard Butler and Alan Siegel.
About Eros STX Global
Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a
global entertainment company that acquires, co-produces and
distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across Hindi and regional languages and had 211.5
million registered users and 36.2 million paying subscribers as of
September 30th, 2020. For further information, please visit
ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX Global Corporation, is the
world’s leading Indian OTT platform with over 211.5 million
registered users and 36.2 million paying subscribers. It offers
endless entertainment hosting one of the largest movie libraries
(over 12,000 digital titles), as well as premium television shows,
music and music videos, unmatched in quantity and quality. Eros Now
also has a deep library of short-form content, totalling over 4,400
short-form videos including trailers, original short exclusive
interviews, and marketing shorts. To date Eros Now has successfully
premiered over 180 films in nine different languages including
Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam,
Telugu, and Punjabi. To see, watch now: www.erosnow.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210126005635/en/
Investor Contact: Drew Borst EVP, Investor Relations
& Business Development Eros STX Global Corporation
drew@erosstx.com
Press Contact: Steve Elzer Elzer & Associates 1 (213)
392-4660 steve@elzerassociates.com
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