Eros Now, South Asia's leading streaming entertainment service
owned by Eros STX Global Corporation (NYSE: ESGC), announced a
streaming and branding partnership with 2020 Abu Dhabi T10
Tournament, the fourth edition of the tournament and the second
held in Abu Dhabi. Eros Now is also the official team sponsor of
Team Abu Dhabi. As part of the multi-year deal, Eros Now will LIVE
stream the popular cricket tournament in significant international
markets, such as Australia, Sri Lanka, Bangladesh, Afghanistan,
Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and
Canada.
India's online video market, according to a recent report by
Media Partners Asia, is expected to reach $4 billion by 2025, and
sports viewership will be instrumental to this growth. Cricket
fans, worldwide, have been exploring the best of tournaments on
streaming platforms and are willing to pay for premium content. The
addition of the Abu Dhabi T10 live-stream to Eros Now should drive
incremental platform usage and boost the brand's growth among
global cricket fans.
2020 Abu Dhabi T10, which was delayed by COVID-19, will take
place from January 28 to February 6, 2021, and will satiate the
growing demand for “cricketainment” internationally. As Team Abu
Dhabi's title sponsor, Eros Now aims to create a deeper connection
with its subscribers in the Middle East and these 12 significant
international markets that widely follow Indian content and cricket
by live-streaming the entire cricket tournament that features some
of the best international players.
Commenting on the development, Ali Hussein, CEO, Eros Now said,
"The content available on streaming platforms is evolving with the
continuous change in audiences' demand for preferred content. Live
cricket streaming is another avenue for Eros Now to deliver the
best of content to sports lovers in international markets. Thus,
the Abu Dhabi T10 is the perfect association for us to enter into
the sports live streaming category and take a step further to drive
growth momentum."
Matthew Boucher, CEO, Abu Dhabi Cricket added, “Global
multiplatform viewership in priority tourism source markets is a
key driver behind our 5-year 2019-2023 agreement to be the host
destination of the Abu Dhabi T10. In this digital age, we are
thrilled to offer cricket fans the best of the sport - and the best
of Abu Dhabi - through Eros Now, which has a massive audience base
globally.”
Eros Now subscribers residing in any of the listed 12
international countries (Australia, Sri Lanka, Bangladesh,
Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong,
Indonesia, USA and Canada) can access all the LIVE games and
highlights of Abu Dhabi T10 at no additional charge.
About Eros STX Global
Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a
global entertainment company that acquires, co-produces and
distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across Hindi and regional languages and had 211.5
million registered users and 36.2 million paying subscribers as of
September 30, 2020. For further information, please visit
ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX Global Corporation, is the
world’s leading Indian OTT platform with over 211.5 million
registered users and 36.2 million paying subscribers. It offers
endless entertainment hosting one of the largest movie libraries
(over 12,000 digital titles), as well as premium television shows,
music and music videos, unmatched in quantity and quality. Eros Now
also has a deep library of short-form content, totalling over 4,400
short-form videos including trailers, original short exclusive
interviews, and marketing shorts. To date Eros Now has successfully
premiered over 180 films in nine different languages including
Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam,
Telugu, and Punjabi. To see, watch now: www.erosnow.com.
About Abu Dhabi T10:
Abu Dhabi T10 is the world’s only ten-over cricket tournament
officially sanctioned by the International Cricket Council (ICC)
and licensed by the Emirates Cricket Board (ECB). It is the first
ever internationally approved ten-over format competition. The
fourth edition of the tournament and the second held in Abu Dhabi,
the 2020 Abu Dhabi T10 Tournament will run from January 28 through
February 6, 2021. Abu Dhabi T10 is a UAE product that has grown
into a globally accepted cricket format.
Matches have a 10-over-a-side format and duration of 45 minutes
a side totalling 90 minutes of play. The tournament is played over
ten days, with a round robin followed by semi-finals and the final.
The Abu Dhabi T10 tournament is a short, high energy format loved
by global audiences and international cricket stars alike.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210113005534/en/
Investor Contact: Drew Borst EVP, Investor Relations
& Business Development Eros STX Global Corporation
drew@erosstx.com
Press Contact: Steve Elzer Elzer & Associates 1 (213)
392-4660 steve@elzerassociates.com
Eros STX Global (NYSE:ESGC)
Historical Stock Chart
From Apr 2024 to May 2024
Eros STX Global (NYSE:ESGC)
Historical Stock Chart
From May 2023 to May 2024