Fazoli’s Franchisee Selects PAR Technology’s Brink POS® to Launch Concept’s First Ghost Kitchen
October 23 2020 - 7:30AM
Business Wire
ParTech, Inc (PAR), a leading global provider of point of sale
(POS) software and integrated technical solutions to the restaurant
and retail industries, today announced its Brink POS cloud
application was selected by Fazoli’s Impact Hospitality Group, a
Fazoli’s franchisee, for their first and newly opened ghost kitchen
in Atlanta, GA.
Using Brink POS software and the PAR Kitchen solution, Fazoli’s
worked with Impact Hospitality Group owner Mike Lokhandwala to open
its first ghost kitchen facility at PREP Atlanta, allowing the
fast-casual Italian concept to capitalize on strong consumer demand
for delivery and takeout.
PREP is a shared facility in Atlanta, Georgia, with 83,500
square feet of multi-functional kitchens, private production spaces
and multi-unit restaurant preparation facilities. What sets
Fazoli’s new space apart from its other 212 locations is the
facility’s sole focus on serving off-premise orders.
“PAR is the technological foundation of Fazoli’s new ghost
kitchen. The Brink POS interface is friendly to use, and it
facilitates online ordering through different APIs, which is
extremely important for adapting to today’s changing industry,”
said Mike Lokhandwala, owner of Impact Hospitality Group. “With
sales on the rise, the success of the ghost kitchen facility proves
Fazoli’s works well in a technology-driven environment, showcasing
the brand strength and forward-thinking mindset of both PAR and
Fazoli’s.”
The new ghost kitchen location underscores Fazoli’s commitment
to providing its guests with as many options as possible to order
comfortably and safely. Fazoli’s offers online ordering directly
through its website and 11 third-party partners, using PAR’s Brink
POS cloud-based software to integrate with Olo’s online ordering
platform and Punchh for loyalty members. Olo centralizes delivery
and takeout orders from different third-party delivery partners,
allowing ghost kitchen employees to easily track all orders using
PAR KDS (Kitchen Display System).
Having a ghost kitchen facility makes it easier to test new
products, like Fazoli’s line of deep-fried chicken wings with
signature sauces. “The seamless integration of Brink POS with many
different types of third-party software makes it easier for us to
offer Fazoli’s full menu selection to off-premise guests,”
Lokhandwala added.
The ghost kitchen space is also Fazoli’s first location in a
major metropolitan area, allowing the company to reach more guests
while minimizing the usual construction and maintenance costs that
accompany traditional brick-and-mortar dine-in restaurants.
This expands Fazoli’s successful relationship with Impact
Hospitality Group, which started with a multi-unit franchise deal
for the Columbia area of South Carolina in 2018. According to
Lokhandwala, “These times call for restaurant franchisors and
franchisees to play an increasingly important role and remain
extremely nimble to continuously explore new ideas and strategies
to adapt to new norms and keep business moving forward profitably.
Under the leadership of Carl Howard, the Fazoli’s brand continues
to achieve great momentum even in these uncertain times. I am truly
excited and privileged to be the one to spearhead the Fazoli’s
ghost kitchen as we continue to learn and adapt to new norms and
baselines.”
About Impact Hospitality Group
Impact Hospitality Group is a multi-brand franchisee. With
talent in opening new restaurants and implementing strategic
business plans to develop new and existing markets, Impact
Hospitality Group is focused on partnering with brands that offer
compelling unit economics and represent solid opportunities for
franchisees. Through expert risk identification and management,
effective strategic planning and superior execution, Impact
Hospitality Group has become a proven revenue generator for any
franchisor.
About Fazoli’s
Founded in 1988 in Lexington, Ky., Fazoli's owns and operates
nearly 220 restaurants in 28 states, making it the largest premium
QSR Italian chain in America. Fazoli’s prides itself on serving
premium quality Italian food, fast, fresh and friendly. Menu
offerings include freshly prepared pasta entrees, Submarinos®
sandwiches, salads, pizza, and desserts – along with its unlimited
signature breadsticks. Fazoli’s is a winner of FastCasual and
Steritech’s 2020 Excellence in Food Safety Award and was named one
of the “Top 200 Franchises in 2020” by Franchise Business Review, a
FastCasual “Brand of the Year,” and an Entrepreneur 2018 “Franchise 500.” CEO Carl Howard
was named among the most influential restaurant CEOs in the country
in 2020 by Nation’s Restaurant News, was recognized as one of the
top 25 industry leaders on FastCasual’s 2020 Top 100 Movers and
Shakers list, and he and his team were recipients of the 2020
American Business Awards Gold Stevie Awards in Food & Beverage
for Company of the Year, Achievement in Management and Human
Resources Team of the Year.
About PAR Technology Corporation
PAR Technology Corporation through its wholly owned subsidiary
ParTech, Inc., is a customer success-driven, global restaurant and
retail technology company with over 100,000 restaurants in more
than 110 countries using its point of sale hardware and software.
ParTech’s Brink POS integration ecosystem enables quick service,
fast casual, table service, and cloud restaurants to improve their
operational efficiency by combining its cloud-based POS software
with the world’s leading restaurant technology platforms. PAR
Technology Corporation’s stock is traded on the New York Stock
Exchange under the symbol PAR. For more information,
visit www.partech.com or connect with PAR on Facebook or
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20201023005021/en/
Christopher R. Byrnes 315-743-8376 chris_byrnes@partech.com,
www.partech.com
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