Adobe Plans to Ban Political Ads on Its Online Ad-Sales Platform
July 31 2020 - 3:35PM
Dow Jones News
By Emily Glazer and Patience Haggin
Software giant Adobe Inc. plans to ban political ads from its
digital advertising sales platform, people familiar with the matter
said, the latest company to make such a move just months away from
the U.S. presidential election.
Adobe, a large player in facilitating online ad buying, will
prohibit clients from purchasing political advertisements, such as
those featuring a candidate or political issue, on its Advertising
Cloud product effective Aug. 30, the people said.
The ban will cut off a spending outlet for political buyers just
before the homestretch ad blitz that begins around Labor Day in an
election year.
Adobe has been alerting political advertisers of the change this
week, the people said. Adobe is telling such clients that it wants
to focus on bigger, more stable brands that can use Adobe's full
platform, the people familiar with the matter said. The company
said political clients are more transactional, often buying at the
last minute and typically working on an election cycle every two
years, according to the people.
A spokesman for Adobe had no immediate comment.
Digital platforms have been writing their own rules for
political ads in the absence of federal guidelines.
Social-media site Twitter Inc. and streaming-music site Spotify
Inc., two other large players in political advertising, banned
political ads last year.
Digital-ad giants Facebook Inc. and Alphabet Inc.-owned Google
placed restrictions on political ads last year, but didn't ban
them.
(END) Dow Jones Newswires
July 31, 2020 15:20 ET (19:20 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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