METRO Markets to acquire trivago’s Palma development center
July 24 2020 - 10:40AM
DÜSSELDORF, GERMANY July 24, 2020 – trivago N.V. (NASDAQ:
TRVG) announced today that METRO Markets GmbH, a subsidiary of
Metro AG (FWB: B4B), based in Düsseldorf, will acquire its trivago
subsidiary in Palma, Spain.
METRO Markets is a B2B online market place offering a variety of
non-food products for the hotel, restaurant and catering (HoReCa)
industry. Under the terms of the deal, METRO Markets will acquire
100% of the shares in trivago Spain SLU and take over the
development center in Palma with approximately 60 employees.
“Earlier in the year we decided to streamline our office setup
and consolidate our teams in our Düsseldorf headquarters. We are
very excited to have found an agreement with an innovative,
like-minded company that allows our employees to continue to work
as one team and remain in our offices in Palma.” said Axel Hefer,
CEO, trivago.
“The acquisition of the development center in Palma is a unique
opportunity for us to increase our footprint by adding an
experienced team with a similar tech culture to ours,” added,
Philipp Blome, CEO of METRO Markets.
The transaction will be effective October 1st. Both parties will
closely cooperate in the transition period to ensure a smooth
handover.
About trivagotrivago is a leading global
accommodation search platform focused on reshaping the way
travelers search for and compare hotels and alternative
accommodations. Incorporated in 2005 in Düsseldorf, Germany,
the platform allows travelers to make informed decisions by
providing them access to a deep supply of accommodation information
and options from hundreds of websites. trivago enables its
advertisers to grow their businesses by providing access to a broad
audience of travelers via its websites and apps. As
of March 31, 2020, trivago has established 54 localized
platforms connected to over 4.5 million hotels and alternative
accommodations, in over 190 countries.
About METRO MarketsMETRO Markets GmbH is a
wholly owned subsidiary of METRO AG, a leading international
specialist for wholesale and food. METRO Markets is responsible for
the development and operation of a B2B online marketplace
especially designed for HoReCa customers (hotel, restaurant,
catering). With the launch of the marketplace in summer 2019,
wholesale specialist Metro has further expanded its digital offer
for independent restaurateurs. Through this additional sales
channel, METRO not only offers non-food products from its own
assortment, but enables third party distributors to sell their
product ranges. The METRO marketplace in Germany can be called up
via the country-specific domain www.metro.de/marktplatz.
Information on METRO markets as an employer can be found
at www.metro-markets.de.
Forward looking statements This press release
contains certain forward-looking statements. Words, and variations
of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
control, and important factors that could cause actual events and
results to differ materially from those in the forward-looking
statements. For additional information factors that could affect
our forward-looking statements, see our risk factors, as they may
be amended from time to time, set forth in our public filings with
the Securities and Exchange Commission. We disclaim and do not
undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation. Media Contacts Stephanie
Lowenthal stephanie.lowenthal@trivago.com
METRO AGHülya Daglihuelya.dalgi@metro.de+49 (211) 6886-1047
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