ADT Announces ‘Blue by ADT’ DIY Home Security Platform at CES 2020
January 06 2020 - 7:30AM
CES 2020 -- ADT Inc. (NYSE: ADT), a
leading provider of security, automation, and smart home solutions
serving consumer and business customers in the United States,
unveiled
Blue by ADT, the company’s new DIY smart
home security brand. Founded on the pioneering work of LifeShield,
acquired by ADT in 2019, Blue by ADT fulfills the company’s mission
to provide lifestyle-driven security solutions to more segments of
the smart home market.
“Blue by ADT builds upon ADT’s leading smart home security
platform by producing elegantly designed, truly innovative, and
reasonably priced DIY smart home technology,” said John Owens,
President of DIY at ADT. “Blue by ADT is the ideal solution for
customers who prefer the flexibility of DIY and who also value the
peace of mind and confidence provided by ADT’s 24/7 professional
security and life safety monitoring.”
Blue by ADT is a flexible, extensible DIY system that allows
customers to customize a smart home security system on their own
terms, with no long-term contracts required. Blue by ADT offers a
wide range of devices with advanced compatibility features as well
as flexible service options such as self-monitoring or
month-to-month, 24/7 professional monitoring backed by ADT. Blue by
ADT customers will have access to knowledgeable Blue by ADT
professionals to talk through the easy DIY setup and get
professional support.
The first products are stand-alone smart cameras – the Blue by
ADT Indoor Camera, the Blue by ADT Outdoor Camera, and the Blue by
ADT Doorbell Camera. Unveiled today at CES 2020, each smart camera
can be used on its own or as part of a complete DIY security system
as more Blue by ADT system components and accessories come to
market this spring.
Blue by ADT will showcase the new stand-alone smart cameras at
CES 2020 from Jan. 7-10 at the Las Vegas Convention Center, Central
Hall booth #12007 and at Pepcom’s Digital Experience! at The Mirage
Hotel on Monday, Jan. 6.
For more information, please visit www.BluebyADT.com.
- Strategy Analytics, April 2019
https://www.strategyanalytics.com/access-services/devices/connected-home/smart-home/reports/report-detail/us-interactive-security-self-installed-professionally-monitored-solutions-gaining-momentum-april-2019
About ADT
ADT is a leading provider of security, automation, and smart
home solutions serving consumer and business customers through more
than 200 locations, 9 monitoring centers, and the largest network
of security professionals in the United States. The Company offers
many ways to help protect customers by delivering lifestyle-driven
solutions via professionally installed, do-it-yourself, mobile, and
digital-based offerings for residential, small business, and larger
commercial customers. For more information, please visit
www.adt.com or follow on Twitter, LinkedIn, Facebook, and
Instagram.
ADT Media RelationsPaul
Wiseman561-356-6388paulwiseman@adt.com
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