Edison Nation and Über Mom Launch Partnership to Sell Innovative Kids’ Items
October 21 2019 - 8:23AM
Business Wire
Edison Nation, Inc. (EDNT), a multifaceted ecosystem which
fosters innovation and drives IP, media and consumer products,
today reported that they will partner with Über Mom to scale the
brand’s children’s essentials and keepsakes product line.
Über Mom (ubermom.com) is a lifestyle brand committed to
creating beautifully designed products that will enhance and enrich
everyday life. Their current product line includes decorative and
stylish boxes for both wipes and tissues, colorful graphic nap
mats, and the innovative “Grow and Glow Candle,” a keepsake
birthday candle. This candle designed to be burned on each of a
child’s first eighteen birthdays, comes with a customizable
storybook that encourages families to celebrate individual
milestones. In addition to this gift set, Über Mom also offers a
non-breakable “Grow & Glow Pedestal" that plays Happy Birthday
and glows.
Über Mom first connected with Edison Nation through their
entrepreneurship division. The brand’s items will be cobranded with
Edison Nation’s popular children’s brand, Cloud b. This partnership
will launch the existing product line via new sales channels,
including cloudb.com, this fall 2019. Über Mom’s products are
currently sold through Bed Bath & Beyond and Amazon and enjoyed
by young mothers such as Kim Kardashian, Olivia Wilde, and Chelsea
Clinton.
Amy Goff and Lisa Anne Kleine created Über Mom from a shared
mission to make durable and attractive everyday items and keepsakes
for children. Goff commented, “We have such a passion for these
products—we’ve worked so hard for seven years and are thrilled that
we can put them into bigger hands.” Encouraging other inventors to
believe in their ideas, Kleine said, “It takes courage, but it’s so
rewarding.” Kleine continued, “The opportunity to achieve wider
distribution through the EN partnership was “a dream come
true.”
Edison Nation, Inc. CEO Chris Ferguson looks forward to the
partnership as well. “Über Mom’s unique approach will be a
refreshing addition to our offerings in the children’s sector. This
is exactly the kind of connection for which our entrepreneurship
division was designed.”
About Edison Nation, Inc.
Edison Nation, Inc. (EDNT), is a multifaceted ecosystem which
fosters innovation and drives IP, media and consumer products.
Edison offers innovation sourcing, product design, sales,
manufacturing, and fulfillment services. Edison Nation’s model is
to source innovative ideas to launch internally or license to brand
partners. Edison Nation hopes to leverage its television property,
“Everyday Edisons” to become the recognized leader in the innovator
community.
For more information, please visit www.edisonnation.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191021005364/en/
Investor Relations: Aimee Carroll Phone: 215-543-3973
Email: Investors@edisonnation.com
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