WALTHAM, Mass., May 8, 2019 /PRNewswire/ -- In celebration
of National Small Business Week, Constant Contact,
an Endurance International Group (NASDAQ: EIGI) company and
leader in small business marketing solutions, asked its All Star
customers to share their best marketing advice with fellow small
business owners. Tips, collected through a survey of Constant
Contact's most successful customers, indicated that knowing your
customer, being consistent in customer communications and asking
for help when you need it were critical success factors.
"Small business owners are among the most passionate and
frankly, fearless, people that we know and it is a privilege to
work with them everyday," said Kim
Simone, Constant Contact's chief transformation officer. "In
our daily conversations with customers they often say that they
want to hear from other small business owners who have walked in
their shoes. These conversations inspired us to turn to our All
Star customers, whose hard-earned insights and advice can be quite
valuable to those small business owners just starting their
journey."
Consistency is king
Consistency was a dominant theme of the survey, with 20% of
respondents saying it is critical for everything from brand
messaging, to logos and other graphics, to email delivery methods
and timing.
- Dolly Di Pesa of Di Pesa & Company CPAs advised, "Make sure
you are consistent with your messages. Touch base with your clients
and prospective clients at least once a month."
- Jennifer Heagle of Red Apron
said, "Be consistent in your email marketing but don't overwhelm
your clients with useless information. Keep the content
relevant."
- To achieve consistency, Kelly
Elvin of Tip Top Tails suggests, "Schedule time for
marketing on your calendar. Otherwise, your emails will not get
done on a regular basis and you'll always be scrambling."
Many noted the ability to automate everything, from welcome
emails for new subscribers to emails triggered by abandoned
shopping carts, saves significant time and helps them consistently
communicate with their customers.
Do your homework
Constant Contact All Stars were also asked what they wish they
had known before starting their small business journey. The
responses covered an array of topics, from thinking strategically
at the start to managing growth down the road, and staying focused
on doing your homework.
- Karla Militello of The Summer
Kitchen Interiors offered, "Write the business plan first, not
while you are in the beginning phases of running your
business."
- Lois Higgins of Grassroots Meats
said, "Find a good mentor associated with your industry and ask
lots of questions."
- According to Jane Terrell of The
Terrell Team, "Existing customers are golden."
- Gale Blair of Paper Whimsy
wished she had known "How to better handle demand."
- And for those who haven't yet made the call to start their
business, Susan Elise Morton of
Stampin' Up! suggested, "Think about where your hobbies might lead,
as this business started as my hobby."
Even accomplished small business owners need help
Of course, even the best marketers can use additional help. When
asked what areas they need the most guidance in, the right mix of
market tools was the most popular choice (29%), followed closely by
evaluating marketing success metrics (22%).
Additional areas where small business owners wanted more help
with their marketing include:
- Understanding the data I receive from marketing activities:
20%
- Determining what kind of marketing content makes the most sense
for my business: 13%
- Developing effective marketing messaging: 9%
- Creating a marketing plan that meets my business goals: 7%
"Marketing is a complex function, regardless of how big or small
a business is, and it often takes some trial and error to get it
right," said Simone. "We provide marketing guidance in many
different forms to all of our customers to help them find the best
marketing approach for their business with the hope that,
ultimately, all of our customers achieve All Star status."
Constant Contact's All Star program has recognized customers who
have achieved notable email marketing success since 2009 and this
survey was directed to those customers who have earned All Star
status for the past ten years. For more information on advice
shared by Constant Contact All Stars, visit the Constant Contact
blog.
Constant Contact is a silver level sponsor of the Small Business
Administration's National Small Business Week program, which
includes a 2-day virtual conference on May
7 & 8, that features a co-sponsored Webinar Making Sense
of Online Marketing - A Simple Checklist for Success on
May 8th at 11am ET. Constant Contact also participated in
activities at the National Awards Ceremony in Washington, DC on May
5 and 6.
About the survey:
This Constant Contact customer survey was fielded between
April 4-17, 2019 to 1,315 Constant
Contact customers who achieved All Star status from 2009-2019.
Connect with Constant Contact
on Facebook, Twitter and LinkedIn.
About Constant Contact
Constant Contact, an Endurance International Group company and a
leader in online marketing for more than 20 years, offers an
easy-to-use platform that helps small businesses create
professional campaigns that can help increase customers and
revenue. From advanced automation features to industry-leading
integrations, to personalized coaching, Constant Contact is the
trusted marketing partner of hundreds of thousands of growth-minded
small businesses around the world. For more information, visit:
www.constantcontact.com.
About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ:EIGI) helps
millions of small businesses worldwide with products and technology
to enhance their online web presence, email marketing, business
solutions, and more. The Endurance family of brands includes:
Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder,
among others. Headquartered in Burlington, Massachusetts, Endurance employs
over 3,700 people across the United
States, Brazil,
India and the Netherlands. For more information, visit:
www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Constant
Contact, the Constant Contact logo and other brand names of
Endurance International Group are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Media Contact
Kristen Andrews
781-418-6716
pr@constantcontact.com
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SOURCE Constant Contact