Ralph Lauren Unveils the Earth Polo, Made Completely from Recycled Materials
April 18 2019 - 8:01AM
Business Wire
Company launches Polo shirt made from recycled
plastic bottles and dyed with a waterless process; commits to
removing 170 million plastic bottles from landfills and
oceans by 2025
Polo Ralph Lauren is reimagining its iconic Polo shirt with
Mother Nature in mind. Introducing The Earth Polo, crafted from
thread derived entirely from recycled plastic bottles and dyed in
an innovative process that uses zero water. Each Earth Polo is made
from an average of 12 plastic bottles.
“Ralph Lauren will commit to removing at least 170 million
bottles from landfills and oceans, and will convert the use of all
virgin poly-fiber to recycled poly-fiber by 2025. Plastic
waste is a major issue threatening the
environment—we want to be part of the solution and utilize an
innovative approach to create something valuable,” said David
Lauren, chief innovation officer.
The Earth Polo was produced in partnership with First Mile, an
organization with a global mission focused on sustainability and
positive social impact. First Mile works with entrepreneurs in
low-income communities to collect recyclable plastic bottles, which
are then processed through a unique and eco-friendly manufacturing
program and turned into high-quality yarn and ultimately
fabric.
“When Ralph founded our company more than 50 years ago, he did
so with the idea that whatever we create is meant to be worn,
loved, and passed on for generations. It’s with this spirit of
timelessness that we approach sustainability,” added Halide Alagoz,
executive vice president, chief supply chain and
sustainability officer.
For decades, the iconic Polo shirt has been used as a global
symbol to help raise millions of dollars for philanthropic and
social impact, including funding breast cancer research and care
through the Pink Pony Fund, raising funds for global disaster
relief, and supporting the LGBTQ community.
The Earth Polo will be available for men and women in global
retail stores and on RalphLauren.com on April 18 in four colorways:
Stuart Green, White, Navy, and Baby Blue. The company’s full Global
Citizenship and Sustainability Report, including its comprehensive
strategy and goals, will be published in June.
ABOUT RALPH LAUREN
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
five categories: apparel, accessories, home, fragrances, and
hospitality. For more than 50 years, Ralph Lauren's reputation and
distinctive image have been consistently developed across an
expanding number of products, brands and international markets. The
Company's brand names, which include Ralph Lauren, Ralph Lauren
Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double
RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and
Club Monaco, among others, constitute one of the world's most
widely recognized families of consumer brands. For more
information, go to http://investor.ralphlauren.com.
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MEDIA CONTACTLindsay
KnollSenior Director, Global Brand
CommunicationsLindsay.Knoll@ralphlauren.com
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