Adobe Unveils Next Generation of Video Innovation at IBC 2018
September 12 2018 - 9:00AM
Business Wire
Adobe (Nasdaq:ADBE) today unveiled new video features coming to
Adobe Creative Cloud that will speed up production timelines,
enable more seamless workflows and deliver powerful capabilities to
bring filmmakers’ and video professionals’ creative visions to
life. The updates include Adobe Sensei-powered animation,
intelligent audio cleanup tools, selective color grading, advanced
data-driven motion graphics templates and end-to-end VR 180
support. These new features will enable filmmakers and video
professionals to spend more time shaping their next creative
project and less time on repetitive editing tasks.
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the full release here:
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Adobe’s Premiere Pro, After Effects and other Creative Cloud
apps are behind some of the most cutting-edge work in Hollywood
over the last year, including series such as “Atlanta,” “Stranger
Things” and “MINDHUNTER;” documentaries like “RBG,” “Unbanned” and
“Wild Wild Country;” music videos such as Childish Gambino’s “This
Is America” and Jason Mraz’s “Have It All;” as well as upcoming
feature films “Searching,” “The Ballad of Buster Scruggs” and “THE
OLD MAN & THE GUN.”
“Video professionals face short deadlines, clunky handoffs and
long lists of deliverables,” said Steve Warner, vice president of
digital video and audio at Adobe. “This latest Creative Cloud
release introduces new innovation and capabilities to address these
challenges and make common tasks faster and easier.”
These updates follow Adobe’s recent unveiling of Project Rush,
the first all-in-one, cross-device video editing app designed
specifically for online content creators. Project Rush delivers a
streamlined and intuitive user experience that makes creating and
sharing online content easier than ever by harnessing the power of
Premiere Pro and After Effects, and Project Rush projects are
seamlessly opened in Premiere Pro. Currently in beta, Project Rush
will be available later this year.
Faster Video and Audio Workflows
New capabilities coming later this year to Adobe Creative Cloud
include:
- Explore new ways to animate –
Mold layers into new, dynamic shapes with new Mesh Sculpting tools
that twist, bend and scale under your creative control in After
Effects. Leveraging artificial intelligence and machine learning
technology in Adobe Sensei, instantly create and animate unique,
stylized puppets using a webcam and reference artwork with
Character Animator’s new Characterizer.
- Sound better – Instantly improve
audio with intelligent cleanup tools, DeNoise and DeReverb, in the
Essential Sound panel in Adobe Audition. Dial down or remove
background noise and reverb from a sound clip that’s been
intelligently adjusted by adaptive algorithms.
- Take control of color – Take the
guesswork out of curve adjustments and bring simplicity and
precision to selective color grading and color management with new
Lumetri Color tools in Premiere Pro and After Effects.
- Turn data into stories – Drag
and drop spreadsheet files to Motion Graphics templates to generate
visual representations of information within video projects using
data-driven infographics in Premiere Pro.
- Jump into immersive video – Add
new support features for 180-degree immersive video in Premiere Pro
and After Effects, including optimized ingest, effects and output
in Google VR 180 for viewing on YouTube or other platforms.
- Collaborate seamlessly – Invite
groups and individual collaborators for Team Projects and easily
access team members from your enterprise address book to choose
collaborators and save groups.
- Improve Adobe Stock workflows –
Search and sort millions of curated, contemporary 4K and HD
cinematic footage and professionally-designed Motion Graphics
templates, right from the Essential Graphics panel in Premiere Pro
and After Effects.
Attendees at this year’s IBC conference can get a closer look at
the newly revealed features and hear from industry experts at the
Adobe booth (#7.B35, Hall 7, RAI Amsterdam) and at over 100 partner
booths from September 13–18. Tune-in to Facebook Live with Jason
Levine on September 13 at 9 a.m. PST to hear about the upcoming
release.
Pricing and Availability
The new features for Adobe Creative Cloud announced at IBC will
be available with the next version of Creative Cloud coming later
this year. For more information on pricing,
visit https://www.adobe.com/creativecloud/plans.html. Multiple
subscription plans for Adobe Stock are available
at https://stock.adobe.com/plans.
Helpful Links
- Adobe Creative Cloud Video blog
- Adobe Stock Video blog
- Adobe Creative Cloud YouTube channel
for IBC 2018
- Adobe Creative Cloud Video “What’s
New?” and Datasheet
- Learn more about Creative Cloud
Video and Stock
- Facebook: Creative
Cloud, Premiere Pro, After Effects, CC Video &
Audio, Adobe Stock
- Twitter: Creative Cloud, CC
Video & Audio, Premiere Pro, After Effects, Adobe
Stock
- Blogs: Premiere Pro, After
Effects, Audition, Character Animator
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180912005366/en/
AdobeMarissa Lee, 415-832-5278marlee@adobe.comorSunshine
SachsLauren Asher, 323-822-9300asher@sunshinesachs.com
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