Sears to Sell Tires on Amazon
May 10 2018 - 12:42AM
Dow Jones News
By Aisha Al-Muslim and Suzanne Kapner
Sears Holdings Corp. has deepened its ties with Amazon.com Inc.
and will use the e-commerce giant's platform to sell some of its
DieHard tires and connect with customers seeking tire-installation
services.
Sears said Wednesday it will provide tire installation and
balancing services for people who buy any brand of tire on Amazon,
a service the retail chain expects to soon roll out nationwide. The
company also plans to make its Sears Auto Center locations a
pick-up point for Amazon tire orders.
The ship-to-store option initially will be available at 47 Auto
Centers in eight metro areas, but will eventually be expanded to
the more than 400 Auto Centers nationwide, Sears said.
The Hoffman Estates, Ill., company's plan to sell its DieHard
all-season passenger tires through Amazon follows its move to sell
DieHard jumper cables and other items on Amazon's site last year
and car batteries in February. Sears last year also began selling
Kenmore appliances on Amazon.
Brick-and-mortar chains have been cozying up to Amazon, from
Kohl's Corp. to Best Buy Inc. and Nike Inc. to Chico's FAS Inc., to
capitalize on the Seattle company's reach and lift sales as
shoppers increasingly make purchases online. Kohl's last year began
allowing customers who purchased items on Amazon to return them at
a select number of its stores.
Shares of Sears, down 70% over the last 12 months, jumped 16% in
Wednesday trading. Last year the stock also showed a double-digit
percentage gain in a single day after it announced the Kenmore
sales partnership.
Write to Aisha Al-Muslim at aisha.al-muslim@wsj.com and Suzanne
Kapner at Suzanne.Kapner@wsj.com
(END) Dow Jones Newswires
May 10, 2018 00:27 ET (04:27 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.