WALLDORF, Germany, May 4, 2018 /PRNewswire/ -- SAP SE (NYSE: SAP)
today announced that Palladium Hotel Group, dairy company Emmi
Group, food and beverage distributor Atlantic Grupa and warehouse
technology maker Modula S.p.A. all adopted the SAP®
Hybris® Marketing Cloud solution to help them innovate
campaign management, drive digital transformation and deliver an
engaging customer experience.
SAP Hybris Marketing Cloud is part of the customer experience
portfolio from SAP. The portfolio allows companies to seamlessly
connect the front and back office in order to create a single view
of the customer across the enterprise. This covers sales, service
and commerce as well as financial account systems and the supply
chain. Armed with this data, marketers can tap into data and
customer insights for effective marketing planning, understand
campaign effectiveness to cut stray losses and make in-the-moment,
consent-based offers to deliver personalized experiences.
SAP Software Users Connect Intelligently With
Customers
Businesses across all sectors are looking for
solutions that empower them to connect intelligently with
customers. SAP empowers teams to make quick, intelligent decisions
using embedded data exploration and visualization tools.
"It is really important to have a clear understanding of who our
customers really are," said Inaky Bau, director of marketing,
Palladium Hotel Group. "Using customer journey mapping, we are able
to understand and track how customers are responding to our
campaigns."
Palladium Hotel Group is a Spanish company with 13,000 rooms in
six different countries. With SAP Hybris Marketing Cloud, the hotel
increased e-mail open rate by 22 percent and reduced campaign
creation time by 55 percent. According to Sergio Zertuche, chief sales and marketing
officer, Palladium Hotel Group, the hotel's mission is to convert
guests into lifelong fans.
Other organizations have also recently invested in the SAP
Hybris Marketing Cloud solution:
Atlantic Grupa D.D., one of the largest fast-moving consumer
goods distribution companies for food and beverages in southeast
Europe, selected SAP to create and
develop a unique brand experience across digital and social media
channels.
Modula S.p.A, a manufacturer of automated picking and storage
solutions for factories and warehouses around the world, is
focusing on its business-to-business customer base. SAP Hybris
Marketing Cloud helps Modula enhance its interactions through
sentiment engagement and real-time insight at every stage of the
customer cycle.
Emmi Group is engaged in the development, production and
worldwide marketing of a range of dairy and fresh food products.
The Swiss company uses its omnichannel digital marketing platform
to understand the consumer and transform its marketing processes
and practices to deliver the full potential of personalization.
Enhanced Capabilities Support Personalization and
Compliance
Only SAP can deliver personalization at scale,
with embedded machine learning algorithms that accurately define
target audiences; determine the best products, offers and campaigns
for customers; and design campaigns that generate the highest
marketing returns.
"Consumers today expect simplified, personalized and contextual
experiences," said Kevin Cochrane,
CMO, SAP Hybris (SAP). "With our marketing cloud solution,
organizations can connect with their customers at critical points
during their buying journey, nudging them towards a purchase with
relevant information. In addition to providing dynamic insights,
our SAP Hybris solutions now include solutions from Gigya for
consent-based marketing and customer identity to help organizations
comply with regulations, such as GDPR, and to establish trust.
Ultimately, it is trust that drives loyalty."
Organizations and long-standing customers, such as soccer club
FC Bayern Munich, airport services provider SEA Group and beverage
maker Frucor Suntory, can rely on data centers around the world
running SAP Hybris solutions to deliver a unified customer
experience across borders while meeting local and regional
regulations.
The SAP Hybris Marketing Cloud solution has been named a leader
in the new 2018 Gartner Magic Quadrant for Multichannel Marketing
Hubs. For more information, see "Magic Quadrant for Multichannel
Marketing Hubs" by Adam Sarner,
Andrew Frank, Jennifer Polk, Noah
Elkin and Benjamin Bloom,
April 24, 2018.
More information on SAP's plans for intelligent customer
experience software and a road map for existing and future
customers will be announced at the SAPPHIRE NOW®
conference in June 2018, SAP's
premier annual customer event.
Visit the SAP News Center. Follow SAP on Twitter at
@sapnews.
Gartner Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About SAP
As market leader in enterprise application
software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to
storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP
applications and services enable more than 388,000 business and
public sector customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit www.sap.com.
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For customers interested in learning more about SAP
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For more information, press only:
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Jenny Radloff or Nikki Festa, PAN Communications, +1 (617)
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Michael Baxter, SAP Hybris +49 151
1719 6185, m.baxter@sap.com, CET
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