iClick Interactive unleashes potential of MobiPromo railway inventory for data-driven marketing
March 08 2018 - 5:10AM
iClick Interactive Asia Group Limited (“iClick Interactive”)
(NASDAQ:ICLK), a leading independent online marketing technology
platform in China, today announced that it has entered into a data
partnership agreement with MobiPromo, a leading WiFi marketing
system in China, to enable audience identification and enhance
targeting capabilities on MobiPromo system, which claims an
audience reach of 2.8 billion train travellers every year across
China. The partnership aims to unlock values in MobiPromo’s railway
mobile inventory with iClick Interactive’s technology and data
capabilities.
The new collaboration will empower MobiPromo’s
railway mobile network that contains approximately 3 million
in-station, in-cabin and in-shop WiFi hotspots across ten key
provinces in China. iClick Interactive’s data-driven targeting
solutions will provide marketers with stronger audience
identification and activation capabilities in a lucrative market
for a board range of brands.
Sammy Hsieh, Co-founder and CEO of
iClick Interactive, said, “We are excited about this
partnership with MobiPromo and the strong value we will bring to
the mobile advertisement with our proven Chinese user data
capabilities. Our data-driven audience identification and
activation solutions enable overseas and domestic marketers, as
well as agencies, reach to the right Chinese audience in a more
precise and cost-effective manner when their target audiences are
in railway stations and traveling on the train. The partnership
will in return expand our audience network and strengthen our
market-leading ability to connect international marketers with the
best audience in China and advertise their brands.”
As of 2016, iClick Interactive already had the
largest Chinese consumer data set among all independent online
marketing technology companies in China, according to Frost and
Sullivan, with approximately 633.5 million active profiled users in
the 30 days as of September 30, 2017. The partnership further
extends iClick Interactive’s presence in railway mobile marketing
and provides more timely opportunities for marketers to reach
consumers.
Jason Wu, CEO and Founder of
MobiPromo, said: “Through integrating our mobile WiFi Ads
inventory with iClick Interactive’s platform, we anticipate an
exciting increase in inventory demand from iClick Interactive’s
extensive international clientele around the globe. We also expect
an enhanced user experience as train travellers receive more
relevant marketing messages when they are connected to our
in-station, in-cabin or in-shop WiFi hotspots.”
“In addition to adding value to the railway
marketing ecosystem, the new partnership will open the door for
overseas and domestic marketers and agencies to tap very
effectively into the lucrative frequent business commuter market in
China,” Hsieh added.
About iClick Interactive Asia Group
Limited
iClick Interactive Asia Group Limited
(NASDAQ:ICLK) is an independent online marketing technology
platform that connects worldwide marketers with audiences in China.
Built on cutting-edge technologies, our proprietary platform
possesses omni-channel marketing capabilities and fulfills various
marketing objectives in a data-driven and automated manner, helping
both international and domestic marketers reach their target
audiences in China. Headquartered in Hong Kong, iClick Interactive
was established in 2009, currently operating in eight locations
worldwide including Asia and London.
About MobiPromo
MobiPromo® is a proprietary, WiFi Marketing
& Monetization system. MobiPromo sets the industry benchmarks
by providing the most advanced and comprehensive range of
in-session advertising of any WiFi marketing system available.
Winner of 4YFN Mobile World Congress “Best Digital Tech Start-up”
in San Francisco 2017. Headquartered in Hong Kong, MobiPromo was
established in 2015 and today operates in more than 58 countries
worldwide, with offices in Beijing, Hong Kong, Kuala Lumpur,
Melbourne and Valencia.
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and
similar statements. Statements that are not historical facts,
including statements about the Company's beliefs and expectations,
are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained in any
forward-looking statement, including but not limited to the
following: the Company's fluctuations in growth; its future
business development, results of operations and financial
condition; trends and competition in China's independent online
marketing technology market; the market acceptance of the online
marketing technology solutions; Chinese governmental policies
relating to the Company's industry and general economic conditions.
Further information regarding these and other risks is included in
the Company's filings with the SEC. All information provided in
this press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
For investor enquiries, please contact:
In China:iClick Interactive Asia Group
LimitedJie JiaoPhone: +852 3700
9065Email: ir@i-click.com
The Piacente Group, Inc.Ross
WarnerPhone: +86 10 5730 6200Email: iclick@tpg-ir.com
In the United States:The Piacente
Group, Inc.Alan WangPhone: +1 212 481
2050Email: iclick@tpg-ir.com
For media enquiries, please contact:
Selina Wong iClick Interactive Asia
LimitedPhone: +852 3700 9068 Email:
selina.wong@i-click.com
Helen Lam Paradigm
ConsultingPhone: +852 2251 9082 Email:
helen.lam@paradigmconsulting.com.hk
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