Jane Krakowski and Ellie Kemper Join Forces Behind the Wheel to Launch New SONIC Campaign
March 05 2018 - 7:55AM
Business Wire
Television and Film Stars and SONIC “Two Guys”
collaborate in commercial spots
SONIC® Drive-In (NASDAQ: SONC) brings the laughter with the
launch of a new take on its iconic advertising campaign featuring
comedic powerhouses Jane Krakowski and Ellie Kemper. In
collaboration with the iconic “Two Guys” – consisting of
improvisational comedians Peter Grosz and T.J. Jagodowski – the two
pairs will be showcased in TV and online advertising while enjoying
one-of-a-kind SONIC menu items from the front seats of their
cars.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180305005428/en/
“Jane and Ellie are the ideal pair to cast for this new chapter
of the campaign with their strong representations of our brand
personality and they bring a fresh female perspective,” said Lori
Abou Habib, chief marketing officer for SONIC. “They exude the
brand’s good-natured and fun-loving culture with their lively
humor, in addition to being SONIC fans themselves. Jane and Ellie
radiate authentic personalities ideal for the SONIC brand and
audience.”
For more than a decade, the “Two Guys” have been synonymous with
the brand’s amusing and energetic strategy to advertising.
Krakowski and Kemper join the comedic, iconic campaign to mark an
evolution of the SONIC commercials showcasing female comedians.
“Ellie and I have been the biggest fans of SONIC – and the
hilarious commercials – for years. When we were presented with the
opportunity to join a campaign that fully embraces comedy and
improv, we knew right away this was going to be fun,” said Jane
Krakowski. “We have always appreciated the comedy that Peter and TJ
have brought to the SONIC ads and Ellie and I are honored to be the
first female comedy duo to be in the SONIC car.”
The new commercial spots will feature upcoming SONIC products
and promotions including the launch of the SONIC Signature
Slingers, new cheeseburgers starting under 350 calories made with
three simple ingredients: 100-percent pure beef blended with savory
mushrooms and bold seasoning, becoming the first of its kind in
fast food*.
“Joining the ranks of Peter and TJ feels momentous,” said Ellie
Kemper. “Jane and I are so excited to share our take on a couple of
friends hanging out at SONIC."
Additionally, the spots will feature exciting new products
throughout the summer and the SONIC Nights promotion, offering
Half-Price Floats, Shakes and Ice Cream Slushes all made with
SONIC’s Real Ice Cream, after 8 p.m. every day, starting today,
March 5**.
*See menu for details** For a limited time only at participating
SONIC® locations. See menu for details.
About SONIC, America's
Drive-In
SONIC, America's Drive-In is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. Nearly 94 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 64 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning philanthropic
campaign in partnership with DonorsChoose.org, SONIC has donated
$9.5 million to public school teachers nationwide to fund essential
learning materials and innovative teaching resources to inspire
creativity and learning in today's youth. To learn more about Sonic
Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please
visit or follow us on Facebook and Twitter. To learn more about
SONIC's Limeades for Learning initiative, please visit
LimeadesforLearning.com.
SONC-M
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180305005428/en/
for SONIC Drive-InRebeka Mora,
512-542-2804Rebeka.Mora@Cohnwolfe.com
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