O-I WINS THREE CLEAR CHOICE AWARDS FOR GLASS PACKAGING DESIGN
November 10 2017 - 4:35PM
YASTEST
O-I WINS
THREE CLEAR CHOICE AWARDS FOR
GLASS PACKAGING DESIGN
Perrysburg, Ohio (November 6, 2017) - Owens-Illinois, Inc. (NYSE:
OI) and three of its customers were honored by the Glass Packaging
Institute (GPI) as winners of the organization's 2017 Clear Choice
Awards. The awards recognize unique and brand-differentiating
design in glass packaging. O-I's award-winning glass packaging
includes Crazy Water Company, Oui by Yoplait and Wild Turkey Rare
Breed.
Entries were judged on innovation, package design
(including container label and closure), shelf impact and how well
the package design tells the brand story. The judging panel is
assembled from the food and beverage industry, and included Tom
Bobak, Founder & Editor-in-Chief, American Craft Beer; Peter
Chamberlain, Associate Director, Myron E. Ullman Jr. School of
Design, University of Cincinnati; Geoff Kleinman, Editor,
DrinkSpirits.com; and Denise Purcell, Head of Content for the
Specialty Food Association.
O-I products were chosen as the winner in three of
the competition's eight categories: Non-Alcoholic Beverage,
Newcomer to Glass Packaging (including Reversions) and Spirits.
Non-Alcoholic Beverage - Crazy
Water Company
An all-natural mineral water bottled in Texas since 1881, Crazy
Water launched a new bottle blending the nostalgia of their early
days with more modern demands. The packaging gives a nod to the
product's medicinal roots, and features the brand's differentiating
tagline, "Infused by Mother Nature," embossed into the glass.
Newcomer to Glass Packaging
(Including Reversions) - Oui by Yoplait
Unlike other yogurt packages, Oui by Yoplait allows the consumer to
see the color and layers of the product in the container. The room
above and below the label on the jar shows the fruit and yogurt.
While this is breakthrough yogurt packaging in the U.S., it is
common in France, where Yoplait has its origins. The package itself
is made of glass, with a foil seal. The size, shape and packaging
material all contribute to making this product stand out among
others on the shelf, and bring a new style of yogurt to the
U.S.
Spirits - Wild Turkey Rare
Breed
Wild Turkey Rare Breed was undergoing a packaging change in
conjunction with a new liquid launch. As a result, Gruppo Campari
wanted a new bottle, with glass being the natural packaging choice.
In redesigning the bottle, the intention was to contemporize the
brand's look and feel in the retail space. On the store shelf, the
focus of the redesign was to improve opportunities for brand
awareness by increasing the space available for branding with a
label. The clean glass geometry shows off the vibrant, amber
liquid.
Winners were announced and recognized at the
Packaging That Sells Conference in Chicago, Illinois on October 24,
2017.
"O-I is proud to have our designs and customer
partnerships recognized at the 2017 Clear Choice Awards. These
bottles demonstrate our ability to work closely with our customers
and leverage our expertise and capabilities to tell the story of
their brand through glass packaging," said Raul Paredes, Director
of New Product Development for O-I.
"The 2017 Clear Choice Award winners really show
off how glass bottles allow brands to get the look and feel that
connects with consumers," said Lynn Bragg, president of GPI. "Every
year, the vast majority of new products launched in beer, wine and
spirits are packaged in glass containers, and GPI, through the
Clear Choice Awards, is proud to recognize and celebrate the
leaders in innovation and design."
For more information on the awards, and on O-I's
winning products, visit
http://www.gpi.org/2017-clear-choice-award-winners.
###
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass
container manufacturer and preferred partner for many of the
world's leading food and beverage brands. The Company had revenues
of $6.7 billion in 2016 and employs more than 27,000 people at 79
plants in 23 countries. With global headquarters in Perrysburg,
Ohio, O-I delivers safe, sustainable, pure, iconic, brand-building
glass packaging to a growing global marketplace. For more
information, visit o-i.com.
About the Glass Packaging
Institute
The Glass Packaging Institute (GPI) is the trade association
representing the North American glass container industry. Through
GPI, glass container manufacturers speak with one voice to advocate
industry standards, promote sound environmental policies and
educate packaging professionals. GPI member companies manufacture
glass containers for food, beverage, cosmetic and many other
products. GPI also has associate members that represent a broad
range of suppliers and closure manufacturers. Learn more at
www.GPI.org, UpgradeToGlass.com, and at GlassRecycles.org. Follow
us on Twitter and Facebook at @ChooseGlass.
O-I_Wins_Three_Clear_Choice_Awards
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The issuer of this announcement warrants that they are solely
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information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
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