SOUTH DEERFIELD, Mass.,
Nov. 8, 2017 /PRNewswire/
-- Home fragrance expert Yankee Candle opens its first-ever
experiential pop-up shop, CandlePower by Yankee Candle, in
New York City on November 9. Inspired by the power of scent,
CandlePower is located at 503 Broadway in the SoHo neighborhood.
Open for a limited time, the 5340 square foot store features ten
immersive exhibits to ignite the senses through scent, sight, sound
and touch. The interactive and multi-sensory experience
demonstrates how candles have the power to transport and transform
by allowing shoppers to celebrate and experience the emotional
power of scented candles.
"Scent has the power to take you places, whether it's a special
aroma of home, the scent of the mountains from a hiking trip, or
the fragrance of the beach. Our consumers know our candles provide
those finishing touches and strengthen those special feelings.
CandlePower celebrates the power of scented candles to transform
spaces and transport our consumers. We've taken some of the scents
our shoppers love the most like Balsam & Cedar and built a way
for them to experience it in an entirely new light," says
Hope Margala, CEO of Home Fragrance,
Newell Brands.
CandlePower includes WoodWick and Chesapeake Bay Candles, which
are in the Yankee Candle family of brands. The pop-up shop will
feature exhibits such as a multidimensional wonderland of flowers,
cascading with its signature fragrance Sun Drenched Apricot Rose; a
coastal getaway gushing with scents of the sun and sand; and a
personalization lab for shoppers to customize their own Yankee
Candle by selecting a candle style, fragrance and personal photo to
adorn the label.
The Scent Test Bar allows shoppers to uncover a fragrance based
on personality type and to test their knowledge of Yankee Candle
scents. With the holiday season approaching, shoppers can select a
gift from the Museum Store, which features a wall of more than 100
iconic candles from the three brands. A gifting station is
available to wrap and ship gifts.
To celebrate the CandlePower pop-up, Yankee Candle, WoodWick and
Chesapeake Bay Candles have launched four limited-edition,
New York City themed fragrances
which are available for purchase at the CandlePower store or online
at www.candlepowernyc.com.
WoodWick
The Soho candle is infused with black amber
with rustic notes of tobacco, musk and mandarin.
Yankee Candle
City Lights is filled with the shadows
and light that make the city special — a sophisticated mix of black
sesame, patchouli and balsam.
Chesapeake Bay Candles
Fall in Central Park's notes
of eucalyptus, conifer and oak moss infuse the autumn landscape
with a refreshing aroma, while earthy woods and spicy cardamom
bring depth and power to the fragrance.
New York City at Dawn is
flowing with notes of plum nectar, cassis and rose petals that
complement the deep shades of pink and purple. A "floriental" base
of pink peppercorn, mahogany and amber is rounded by a
sophisticated red wine accord.
CandlePower is located at 503 Broadway, New York, NY 10012. It will be open on
November 9, 2017 until January 3, 2018 from 10
a.m. until 9 p.m. on Monday through Saturday and open from
11 a.m. to 8 p.m. on Sundays.
To learn more about the pop-up shop, visit
www.candlepowernyc.com or visit the brand's Instagram
(@TheYankeeCandle), Pinterest (TheYankeeCandle), Facebook
(facebook.com/TheYankeeCandleCompany) and Twitter
(@theyankeecandle). Join the conversation using
#CandlePowerNYC.
About The Yankee Candle Company
The Yankee Candle
Company, Inc. is a leading designer, manufacturer, wholesaler and
retailer of premium scented candles. Yankee Candle has over a
40-year history of offering distinctive products and marketing them
as affordable luxuries and consumable gifts. The company is a
wholly owned subsidiary of Newell
Brands and sells its products through a North American
wholesale customer network of approximately 35,000 store locations,
a growing base of more than 500 Company owned and operated retail
stores, direct mail catalogs, and its Internet website
www.yankeecandle.com. Outside of North
America, the Company sells its products primarily through
its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international
wholesale customer network.
About Newell
Brands
Newell Brands
(NYSE: NWL) is a leading global consumer goods company with a
strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®,
Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®,
Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®,
Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of
millions of consumers, Newell Brands
makes life better every day, where they live, learn, work and
play.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
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SOURCE Yankee Candle