HOFFMAN ESTATES, Ill.,
Oct. 25, 2017 /PRNewswire/
-- Just in time for the start of the holiday season, Sears has
announced the return of the brand's iconic Wish Book, bringing
members all of their favorite gifts in one place. Sears reinvented
the Wish Book for 2017 – reclaiming its place as the definitive
source for hundreds of gift options for every family member, and
offering convenient access via mobile, online and the classic print
editions to help shoppers easily find quality gifts.
"The new 'genie in the bottle' is our Sears Wish Book. From
drains to drills to dresses…from tools to TVs to tablets, we've got
your back! We know the holiday hustle is on! And we've got you
covered with the Wish Book," said Kelly
Cook, chief marketing officer for Sears and Kmart. "Our
members told us they missed the Wish Book, so we had to bring it
back, but in a special way that lets you share more joy wherever
you are. There's gifting inspiration on every page to help you live
life now – during the holiday season and throughout the year."
The 120-page Wish Book, last available in 2011, showcases Sears'
breadth of quality products including holiday decorations, home
furnishings, kitchen essentials, games and toys, sleepwear and
intimates, workshop and outdoor living items, top selling
appliances and fashion favorites, home gym, and more. The digital
Wish Book is now accessible online or via any mobile device at
sears.com/wishbook, as well as through the Sears app.
The interactive digital Wish Book provides shopping convenience
this holiday season, letting members shop wherever, whenever and
however they choose. Members can easily navigate through pages,
hover over items to see pricing and descriptions, and click on the
heart icon to add to their Shop Your Way member Wish List, making
it simple to pick out holiday gifts for family and friends. Pricing
is dynamically updated, so members can return to the digital Wish
Book throughout the holiday season and ensure they're getting the
best deal.
Sears' best members will receive a limited edition printed 2017
Wish Book in the mail, and select other Shop Your Way members will
receive an email inviting them to pick up a copy of the collectible
keepsake at their local Sears store, while supplies last.
The first Sears Wish Book, known as the Sears Christmas Book
catalog, came out in 1933. Featured items in the first catalog
included the "Miss Pigtails" doll, a battery powered toy
automobile, a Mickey Mouse watch,
fruitcakes, Lionel electric trains, a five pound box of chocolates,
and live singing canaries.
Join Sears on social media to hear more about the Wish Book and
the latest Sears news – "Like" Sears on Facebook, and "Follow"
Sears on Twitter and Instagram.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way, a social shopping
experience where members have the ability to earn points and
receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading brands including Kenmore,
Craftsman, and DieHard -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of
home services, with more than 6,000 expert technicians who make
nearly 11 million service calls annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the Sears
Holdings Corporation website at www.searsholdings.com.
MEDIA
CONTACTS:
|
|
Brian
Hanover
|
Chloe
Zuanich
|
Sears PR
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Havas Formula for
Sears
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847-286-6080
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312.229.0605
|
Brian.Hanover@searshc.com
|
sears@havasformula.com
|
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SOURCE Sears, Roebuck and Co.