HOFFMAN ESTATES,
Ill., Oct. 12, 2017
/PRNewswire/ -- As part of its longstanding commitment to
supporting America's veterans, Sears announced it has teamed with
Operation Homefront to provide veterans and their families with
new, mortgage-free homes, and to support their critical financial
needs this holiday season.
Now through Nov. 18, Sears
members and customers can donate to Operation Homefront when they
check out at any Sears store or via a link at
sears.com/heroesathome. Operation Homefront is a
national nonprofit whose mission is to build strong, stable, and
secure military families.
"Oooooh say can you see....by the dawn's early light. Yes.
That's what freedom sounds like. And it's our turn to give back.
Our veterans have protected the freedoms that allow all of us to
make the most of every day – to live life now," said Kelly Cook, chief marketing officer for Sears
and Kmart. "This amazing program with Operation Homefront will help
military families in need and change lives for the better in big
ways and small."
In addition to mortgage-free houses, donations will fund
Operation Homefront's Critical Financial Assistance program –
grants to provide urgent assistance with rent, utilities, home and
car repairs, groceries and more. Operation Homefront offers
financial education to those receiving assistance, to break the
cycle of recurring financial crisis and achieve long-term
self-sustainability. The program has provided more than
$22 million in critical financial
assistance since 2011.
"Operation Homefront is thrilled to be teamed with Sears
for its Heroes at Home campaign this holiday season," said Brig Gen
(ret) John I. Pray, Jr., president
& CEO of Operation Homefront. "Thanks to amazing partners like
Sears, we have been able to provide nearly 600 military and veteran
families with mortgage-free homes and fulfill over 35,000 requests
for critical financial assistance. The need is great and we
look forward to working with all those who are interested in
ensuring military families have the opportunity to thrive, not
simply struggle to get by, in the communities they have worked so
hard to protect."
More for veterans @Sears this holiday
season
Sears also introduced a limited-edition
Christmas ornament for the holiday season that gives back to Heroes
at Home with every purchase. These moose
and bear collectible ornaments are
a fun, meaningful addition to any holiday décor. With every
qualifying in-store or online purchase, Sears will donate
$1*.
Every day Sears offers active, reserve or retired military
personnel or military spouses 20 percent off regular priced tools,
lawn and garden, fine jewelry and work boots, or five percent off
sale prices with a valid military ID or military spouse
ID.**
Join Sears on social media to hear about the latest Sears
news – "like" Sears
on Facebook and follow Sears
on Twitter. For more information
about Heroes at Home, to make a donation, visit
sears.com/heroesathome.
*Minimum donation $13,000.
*In-store only. Must be active, reserve, or retired
military personnel and present valid military ID. Not combinable
with any other coupons, discounts, or during Family and Friends or
Member events. Excludes Patio, Grills, Sears Hometown, Outlet,
Appliance Showroom and Hardware stores.
About Sears, Roebuck and Co.
Sears,
Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading integrated retailer
providing merchandise and related services and is part of Shop Your
Way, a social shopping experience where members have the ability to
earn points and receive benefits across a wide variety of physical
and digital formats through shopyourway.com. Sears, Roebuck offers
its wide range of home merchandise, apparel and automotive products
and services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading brands including Kenmore,
Craftsman, and DieHard -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of
home services, with more than 6,000 expert technicians who make
nearly 11 million service calls annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the Sears
Holdings Corporation website at
www.searsholdings.com.
About Operation Homefront
Founded
in 2002, Operation Homefront is a national nonprofit organization
whose mission is to build strong, stable, and secure military
families so that they can thrive – not simply struggle to get by –
in the communities they have worked so hard to protect. Recognized
for superior performance by leading independent charity oversight
groups, 92 percent of Operation Homefront expenditures go directly
to programs that support tens of thousands of military families
each year. Operation Homefront provides critical financial
assistance, transitional and permanent housing and family support
services to prevent short-term needs from turning into chronic,
long-term struggles. Thanks to the generosity of our donors and the
support from thousands of volunteers, Operation Homefront proudly
serves America's military families. For more information, go
to www.OperationHomefront.org.
MEDIA CONTACTS:
|
|
Brian
Hanover
|
Chloe
Zuanich
|
Sears PR
|
Havas Formula for
Sears
|
847-286-6080
|
312.229.0605
|
Brian.Hanover@searshc.com
|
sears@havasformula.com
|
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SOURCE Sears, Roebuck and Co.